Terms
Effective date: 6 November 2026
These terms explain how we work with you. They are written in plain English. They apply to every healthcare practice that signs up with Shoutout Digital.
Who are these terms between?
They are between The Trustee for Shoutout Digital Unit Trust, trading as Shoutout Digital, ABN 76 940 404 243 ("we", "us"), and the healthcare practice that signs up ("you", "the practice").
You can reach us at hello@shoutoutdigital.com.au.
How do you accept these terms?
Each practice signs an onboarding form before we get access to any account. The signed onboarding form says you accept these terms. If you buy the website add-on, it also says you accept the website terms below.
What do we do?
We grow your practice. Our team and our AI agents run your ad campaigns and related work, 24/7. The plan you choose lists what is included.
| Plan | Price per month (excluding GST) |
|---|---|
| Foundation | $1,990 |
| Growth | $3,490 |
| Group | from $5,990 |
Group covers up to 3 locations. We quote each extra location separately. We also quote separately any work bigger than your plan covers. We tell you the price before we start.
See pricing for what each plan includes.
What does it cost, and how do you pay?
- All prices are plus GST.
- You pay by card, monthly in advance, through Stripe.
- We can change our prices. We give you 30 days' notice by email first.
- We charge no late fee.
What if a payment fails?
We email you and try the card again. If the fee is still unpaid after 7 days, we may pause the work until you pay.
Do we give refunds?
No. We do not refund a monthly fee for a month that has already started. The exceptions are where the law requires a refund, and where the 90-day promise applies.
Who pays for ads?
You pay the ad spend directly to the ad platform, for example Google or Meta. We add no markup to ad spend. Our fee is the plan price.
We agree the budget with you. Our agents never spend past the agreed budget. Every change is logged and you can see the log.
Some work needs a minimum ad spend. For example, Meta ads need at least $1,500 a month.
What do you have to do?
- Give us the access we need, for example Google Ads admin, GA4 and Tag Manager, and Google Business Profile.
- Name one person who approves ad copy.
- Give us true facts about your practice and your booking link.
- Make sure what you ask us to run follows the law.
Who checks health advertising rules?
Health advertising has strict rules, including the Ahpra advertising guidelines and the TGA rules. We write to those rules and we flag risks we see. Your named approver signs off anything clinical before it goes live. You stay responsible for your own advertising.
What about Google and Meta?
Your Google and Meta accounts are yours and their own terms apply to you. We work inside them on your behalf.
What needs your approval?
Some changes wait for your yes before they go live:
- new ad copy and offers
- clinical wording
- changing the agreed budget
- new campaigns or channels
You approve within 2 business days. Clinical wording never goes live without your approval. If an approval is late, the change waits.
Small page fixes, such as titles, hours and structured data, go live straight away and are logged.
Do you have to stay?
No. The plans are month to month. There is no lock-in and no exit fee.
To leave, email us at hello@shoutoutdigital.com.au. We need 30 days' notice. The 30 days run from the day we receive your email. We charge the last month pro rata to the end date.
What do you keep when you leave?
You keep:
- your Google Ads and Meta accounts
- your campaigns, keyword lists and landing pages
- the change log
- your Google Business Profile (you hold the login; we are only a manager)
- website content and custom agent rules and log, where you had them
We remove our access to your accounts within 5 business days. We handle the handover so your ads keep running. You do not pay twice for an overlap.
Who owns the work?
Everything we make for you is yours once you have paid for it. That includes your ad accounts, your data and your content.
Our AI agents, software, templates and know-how stay ours. We may reuse our general methods for other practices. We never reuse your content or your data.
What are the website terms?
These terms apply only if you buy the website add-on.
- The add-on starts from $3,000 (excluding GST) for up to 25 pages. It goes live in 2 to 3 weeks.
- You pay 50% up front and 50% at launch.
- You own your website content, design and domain once you have paid in full.
- We keep our reusable tools and code.
- We quote hosting and later edits separately.
What is the 90-day promise?
We work for free until we hit it.
The promise covers the Growth and Group plans only. It does not cover Foundation or the website add-on.
How does it work?
We propose a cost-per-enquiry target from your audit and your area. We agree it with you on the strategy session. We write it into your signed onboarding form.
Day 1 is the day your first campaign goes live under our management. If we miss the target at day 90, our management fee is free each month until the target is reached. Ad spend is not included. You still pay the ad spend to Google or Meta.
What counts as an enquiry?
An enquiry means an answered call, a form or an online booking that came from the ads. It does not count spam, existing patients or calls under 30 seconds.
We count enquiries in GoHighLevel. That means tracked call numbers and form and booking records. The same numbers appear in your monthly report.
What are the conditions?
The promise applies when you:
- keep the ad spend at the agreed level, with no cut below it
- give us access in week one
- approve changes within 2 business days
- keep the campaigns running, with no pause or change made without us
If access is missing, or an approval is more than 2 business days late, the 90-day clock pauses. Late days do not count toward the 90 days. If you cut ad spend below the agreed level, or you pause or change campaigns without us, the promise ends.
The promise sits on top of your rights under the Australian Consumer Law.
Do we promise results?
Results differ by practice, area and budget. We don't promise a number of new patients. The only promise is the 90-day one, on its conditions.
Results shown on our site are growth percentages from other practices. They show what happened for them, not what will happen for you.
What are the free strategy session and free account audit?
The 30-minute strategy session is free. The free account audit is also free and covers Google Ads only. We only look. Our audit makes no changes, every action is logged, and we unlink within 7 days unless you hire us. We send our findings within 1 business day.
After the findings we send a few short emails with ideas from your audit, and you can unsubscribe any time. We unlink within 7 days unless you hire us.
What about patient and personal data?
We handle personal information as set out in our privacy policy. Chat enquiries, call recordings and enquiry records about your patients belong to you. We handle them only to provide our service. We keep them while you are a client and delete them within 30 days after you leave.
What are we not responsible for?
- your clinical advice and treatment
- how you answer enquiries we pass on
- decisions of Google, Meta or other platforms, for example an account suspension
We do not respond to online reviews. Reviews are not part of our service.
Nothing in these terms removes rights you have under the Australian Consumer Law that cannot be excluded.
Can either side end the agreement early?
Yes, in these cases:
- Either side can end it for a serious breach that is not fixed within 14 days of written notice.
- We may pause work if your fees are 7 days overdue.
- If an event outside our control delays the work, for example a platform outage, the delay is excused.
What if we disagree?
Talk to us first. Email hello@shoutoutdigital.com.au. We will both try to settle it within 14 days. If that does not work, the courts of Western Australia decide it. The laws of Western Australia apply to these terms.
How do we send notices?
We send notices to you by email at the address on your onboarding form. You send notices to us at hello@shoutoutdigital.com.au.
Can these terms change?
Yes. We post new terms on this page and email our clients before they apply to them.