How can SEO bring the right patients to a dental practice?

Dental SEO is the work that helps local people find your practice when they search for a dentist.

It covers three things:

• Your service pages: titles and content that answer what people already search.
• Your Google Business Profile: hours, phone and services that match your website.
• Your site’s health: how the pages load and behave on a phone, measured by Google’s Core Web Vitals.

Our agents check all three 24/7. Small page fixes, such as a title or the opening hours in the code, go live and are logged with their reason. A new treatment page and anything clinical wait for a person on our team.

Nobody can promise a ranking, and we do not. We judge the work on enquiries and cost per booked patient.

No. Nobody can promise a ranking, so we do not.

Google decides rankings, not us and not any other agency. Under the Australian Consumer Law, a promise about a future result needs reasonable grounds on the day it is made.

What we can promise is the work itself:

• The agents check your pages, profile and site health 24/7.
• Every change is logged with its reason, so you can see it.
• A person on our team checks anything clinical before it goes live.

We measure the result in enquiries and cost per booked patient, not in a rank report. A ranking on its own does not book a patient.

Google Ads pays for a place in the results; SEO works on the pages and profile that show up without paying for the click.

Many practices run both: ads bring enquiries now while the pages and the profile build. Both are included in every plan, from $1,990 a month + GST. See Google Ads for dentists.

There is no reliable timeline, so we do not promise a ranking date.

A date on a sales page is a sales claim, not a rule.

What we can say is how the first month runs:

• Week 1: we audit your site, pages and profile, and the agents go live.
• Weeks 2–3: technical fixes, and your profile details checked against your site.
• Week 4: the first treatment page, sent to you for approval.

After that, we add 4 pages a month. If you need new patients sooner, Google Ads is the faster channel, and many practices run both.

Because local searches often show business profiles before websites, and the profile has to agree with your site.

Google reads your hours, phone number and address in three places: the profile, the visible page, and the code that describes the page to Google (structured data). When they disagree, a patient may see the wrong hours or call the wrong number.

• The agents compare the hours, phone and address on the page with the same fields in the code.
• When they differ, the agent corrects the code and logs why.
• Our team checks the profile details against your site in the first month.

You hold the profile login, and we are added as a manager. Full Google Business Profile management is included from Growth, at $3,490 a month + GST.

What the visit involves, who it is for, where you are and how to book, and nothing that promises an outcome.

A page on your website is advertising, and your practice is the advertiser under the National Law. So every page follows Ahpra’s advertising rules, and a person on our team checks every clinical line before the page goes live.

Because pages that only swap the suburb name can count as spam under Google’s rules.

Google’s spam policies call many near-identical pages made to chase searches “scaled content abuse”, and doorway pages are the same idea aimed at cities. That applies whether a person or an AI writes them.

So our agents refuse to make them, and the refusal goes into the log. A location page is worth building only when it says something true and useful about that place:

• How to get there, and where to park.
• The hours and the services at that location.
• How to book at that location.

We add 4 pages a month, and we plan them with you, so each one earns its place.

Small page fixes can; anything clinical cannot.

Every change, live or waiting, goes into the change log with its reason. Google’s own guidance says generative models can be wrong, so a person fact-checks before anything clinical is published.

SEO is included in every plan, from $1,990 a month + GST.

The fee pays for the work, and plans are month to month with 30 days’ notice. For SEO, the work includes:

• Agents checking your pages, profile and site health 24/7.
• Small fixes made and logged with their reason.
• 4 pages a month, each checked by a person before it goes live.
• A monthly report.

Link building is not included. Visibility in AI Overviews is added on Growth, at $3,490 a month + GST.

When you compare quotes, ask what each line means. Two quotes can use the same words, such as “content”, “local SEO” or “AI optimisation”, and hide very different work.

An enquiry that could become a patient, not a click or a ranking.

We count an enquiry as an answered call, a form or an online booking. Spam, existing patients and calls under 30 seconds do not count. You report the new patients who attend.

Rankings and traffic are useful signals, and the agents watch them in Search Console. They are not the result:

• A page can rank and not be clicked.
• A click can leave without booking.
• Only enquiries and attended patients show whether the work pays for itself.

Enquiries first, then the change log: what the agents did, and why.

The report leads with what matters to a practice: enquiries, cost per enquiry against the target, and the new patients you report.

For SEO it adds these lines:

• Clicks from Google search, from Search Console.
• Calls and forms that came from search.
• Actions on your Google Business Profile.
• The pages and fixes done that month, from the change log.

It does not lead with a list of rankings, because a rank list on its own says nothing about patients.

Not when a review mentions symptoms, treatment or an outcome.

Your website is advertising your practice controls. Under Ahpra’s rules, a review that talks about clinical care becomes a testimonial once it appears in that advertising, and testimonials about clinical care are not allowed.

So we keep that text off the site:

• No review quotes about treatment on any page.
• No review text that describes clinical care in the page code either.

A star count with no clinical story is a different question. Raise it on the call, and we will check the wording with you before anything goes up.

No. Both can mislead the people who read your reviews.

Under the Australian Consumer Law, a reward for reviews has to apply to positive and negative reviews alike, and it has to be disclosed. Asking only the patients you expect to be happy filters what readers see.

The ACCC has acted on this in health. Between 2015 and 2018, HealthEngine did not publish about 17,000 reviews and edited about 3,000. In 2020 the Federal Court ordered penalties of $2.9 million; that total also covers sharing patient details with insurers.

Ahpra’s rules apply as well: a review that describes clinical care cannot be used in your advertising.

Yes. You keep all of it.

Plans are month to month, with 30 days’ notice. When a practice leaves, it keeps:

• Its website content and landing pages.
• Its Google Business Profile. You hold the login throughout; we are only added as a manager.
• Its Google Ads and Meta accounts, campaigns and keyword lists.
• The change log.

We remove our access within 5 business days. Nothing is held back, and you do not need our permission to keep using any of it.

Yes, for local booking searches, where people choose a practice near them.

AI Overviews often answer general questions, such as what a treatment is. When that happens, a page can keep its impressions and lose clicks. The agents watch for that pattern in Search Console and report it, without claiming the cause.

Searches with booking intent are different. People want a practice near them, and they compare profiles, opening hours and service pages before they call. That is the ground this service works on.

Being quoted inside AI answers is its own service, included from Growth at $3,490 a month + GST. See AI search visibility.

A signed onboarding form, then the four things on our checklist.

• Access to your website, Search Console and Google Business Profile.
• Your practice facts: services, suburbs, opening hours and phone number, exactly as they should appear.
• Your booking link. We add the one you already use; we do not set up booking systems.
• Who approves copy, including the clinical lines.

We do not take access until the form is signed. Approvals are turned around within 2 business days.

If you are not sure where to start, start with the free account audit: you share your Google Ads account number and accept our manager link request, our agents read up to 12 months of account history, and you get the findings in writing within 1 business day.