How can Google Ads bring more patients to a dental practice?

Google Ads for a dental practice has two bills: our management fee and your ad spend.

Google Ads management is included in every Shoutout Digital plan, from $1,990 a month as of October 2026. Every plan runs month to month.

Ad spend is separate. You pay Google directly, at cost, with no markup from us. There is no single Australian cost per click, because the auction price moves with the treatment, the suburb and the page. We agree the monthly budget with you, and the agents never spend past it.

There is no single right figure, but this service suits practices spending $1,000 a month or more on Google Ads, paid directly to Google on top of our fee.

Below that, start with our AI agents instead. Above it, the right amount depends on your market, your treatments and your goals. We read your account first and agree the monthly budget with you. Our team and agents then run it 24/7, the agents never spend past the agreed budget and every change is logged.

The free account audit shows what the agents would change before you commit to anything.

Google Ads management is included in every plan.

As of October 2026:

• Foundation ($1,990 a month) covers Google Ads run by agents around the clock, SEO, one landing page tested continuously and a live change log. You get a written monthly report, and a call when you ask for one.
• Growth ($3,490 a month) adds Meta ads (with at least $1,500 a month in ad spend, paid to Meta), AI Overviews visibility, Google Business Profile management, an AI chat that hands enquiries to your front desk, automatic reporting, unlimited landing pages and tests. You get a written monthly report, and a call when you ask for one.
• Group (from $5,990 a month) adds per-location budgets and reporting for practices with several locations.

There are no routine calls. Every plan gets a written monthly report, with a look back over the last 3 months each quarter. If you want a call, ask and we book one.

The full comparison is on pricing.

No. You pay Google directly, at cost, and we add nothing on top.

Our management fee is a separate bill, from $1,990 a month as of October 2026, and every plan runs month to month. The agents work inside your own Google Ads account, so your ad spend is visible there at cost.

Meta ads start on the Growth plan ($3,490 a month), with at least $1,500 a month in ad spend. The same applies there: you pay Meta directly, with no markup from us.

No. Every plan is month to month, with no lock-in and no exit fee, and you can move up or down a plan at your next billing date.

The 90-day promise is also on the Growth and Group plans: we agree a cost-per-enquiry target with you in week one, and if it is missed by day 90, we work for free until we hit it: our management fee is free each month until the target is reached. Ad spend paid to Google is not included. The promise covers marketing results. It does not cover clinical outcomes, which are not ours to promise.

Very little: you give us access at the start and name one person to approve ad copy.

• Google Ads admin access (you keep ownership of the account).
• GA4 and Tag Manager access.
• Google Business Profile access.

Your approver signs off any clinical wording, as Ahpra rules require. We agree your monthly budget with you, and from then on our team and our agents run the budget, bids, keywords, ads and landing pages 24/7. The agents never spend past the agreed budget.

Yes. Every change the agents make is logged with its reason, and a live change log is included in every plan.

The log covers repriced bids, blocked search terms, paused keywords, budget moved between campaigns and landing-page changes. You can see what changed and why.

The agents work inside the budget we agreed with you and never spend past it. Anything that makes a clinical claim waits for a human to approve it, so nothing about your treatments goes live unseen.

Because a click is not a patient.

Our agents measure which keywords lead to booked patients and price bids on the cost per booked patient, not the cost per click. A keyword is paused the moment its cost per booking passes target, and budget moves toward whatever is booking.

A cheap click that never books costs you money. A dearer click that books a patient is worth paying for. That is also why this service is not the right fit if you judge ads on the cheapest clicks. All of this happens inside the budget we agreed with you, and every change is logged.

Campaigns are split by treatment, so each search gets an ad and a landing page that match it.

Someone searching “emergency dentist” sees a different ad and page from someone searching “dental implants”. The same split applies to each treatment you want more patients for.

The agents target those searches in your area, at the times people search, and measure which keywords lead to booked patients. Then they move budget toward whatever works. Any ad that makes a clinical claim waits for your named approver to sign off, as Ahpra rules require.

A new campaign goes live the same day it is agreed.

Small website changes are done within the hour. Cost per enquiry usually moves first, within two to four weeks. Booked patients follow, and how soon depends on your treatments.

We also agree a cost-per-enquiry target with you in week one. If it is missed by day 90, we work for free until we hit it: our management fee is free each month until the target is reached. Ad spend paid to Google is not included.

Every ad follows Ahpra’s advertising guidelines, so the ads cannot say much that is clinical.

• No patient testimonials about clinical care.
• No before-and-after clinical photos (our own rule, stricter than Ahpra’s).
• No guaranteed results.

We apply these rules to every campaign we run for a practice. Nothing that makes a clinical claim, mentions an outcome or uses a testimonial about a regulated service goes live without a human approving it. Your named approver signs off clinical wording. The agents test only structure, targeting, bids, layout and non-clinical copy.

You do. The Google Ads account is yours, and we work inside it with the admin access you give us.

If you leave, give notice before your next billing date and the agents stop. There is no exit fee. Ad spend is paid to Google directly, so there is no ad balance for us to hold or hand back.

You keep your ad accounts, your data and your history. Every change the agents made is logged with its reason, and we hand over documentation of what was running so the next team does not start blind.

Most practices need both, because they work on different timescales.

Ads bring patients quickly: a new campaign can go live the same day it is agreed, and you pay for every click. SEO takes longer and compounds.

Shoutout Digital runs both. Foundation ($1,990 a month as of October 2026) includes Google Ads and SEO in one plan, and Growth ($3,490 a month) adds Meta ads, AI Overviews visibility, Google Business Profile management, chat and automation. Both plans are month to month. For SEO and what it costs, see dental SEO.

Yes. Shoutout Digital also runs Meta ads for dental practices, on Facebook and Instagram.

Meta ads are included from the Growth plan ($3,490 a month as of October 2026), with a minimum ad spend of $1,500 a month. Meta ad spend works the same way as Google: you pay Meta directly, with no markup from us.

Growth also adds AI Overviews visibility, Google Business Profile management, an AI chat that hands enquiries to your front desk and automation. Every plan is month to month. See Meta ads for dentists for how it works.

Yes, with the free account audit.

You share your Google Ads account number and accept our manager link request, our agents read up to 12 months of account history, and you receive the findings in writing within 1 business day. We only look. Our audit makes no changes, every action is logged, and we unlink within 7 days unless you hire us.

The audit shows what is leaking, what is working and what the agents would change in week one. You keep it whether or not you work with us, so it is a safe first step: you see the findings before you pay for anything.