Hills Family Dental Centre: new patients a month up 266% from its lowest month to its highest

What one full chair and two empty ones means

A dental chair costs a practice whether or not anyone is sitting in it. The room, the equipment, the rent and the team’s hours are paid for every day the doors are open. With one chair full and two empty, the practice was paying for three chairs while only one was busy. An empty chair is hours in the appointment book with no one booked.

Empty chairs point to a marketing problem rather than a clinical one. People nearby who need a dentist are either not finding the practice, or finding it and not booking. The two findings below show where those people were being lost.

What traffic landing on the home page means

Someone who searches for a treatment, or clicks an ad for one, expects to land on a page about that treatment. A home page is written for everyone, so it answers no one’s question first. The visitor has to look through menus for what they came for, and a visitor who cannot find it quickly tends to go back to the search results, where another practice is one tap away.

It also costs money and information. A paid click that lands on the home page is paid for whether the visitor stays or not. And with every offer sharing one page, the practice cannot see which offers people were interested in.

What weak local search means

People tend to choose a dentist close to home, work or school, and many look for one by searching on their phone, for a “dentist near me” or a dentist in their suburb. Google answers those searches with a map and a short list of practices, drawn from each practice’s Google Business Profile. A practice that does not show there is invisible at the moment people are choosing, however good its care is. Few people finding the practice through local search meant that people nearby who were looking for a dentist were being shown other practices first.

Why each offer gets its own landing page

A landing page is a page built for one offer, such as one treatment, and for the people looking for it. It explains the offer in plain words, answers the usual questions and gives one clear next step: call the practice or book online. Someone who arrives from a search or an ad sees what they asked about straight away, so they have a reason to stay.

Separate pages also make the marketing easier to match and to measure. An ad for one treatment can send people to the page for that treatment, and the practice can see which offers people respond to and which pages turn visits into bookings. It is how we run Google Ads in general: each search gets an ad and a landing page that match it.

Why local search matters for a family practice in Kalamunda

A family practice serves the people around it: parents booking check-ups for their children, adults who want a dentist they can reach easily, and older patients who would rather not travel far. For a practice in Kalamunda, that means being found by people in and around Kalamunda at the moment they search.

Local search work is about showing up in those map results and nearby searches. It covers the practice’s Google Business Profile, with its services, opening hours, photos and the details people need to call or visit, and the signals on the website that tell Google where the practice is and what it offers.

Alongside the steps, around the clock

Paid campaigns run the way all of ours do. We agree the monthly budget with the practice, and from then on our team and our agents run the campaigns around the clock. Our team plans the strategy and decides anything structural. Our agents run the budget, bids, keywords, ads and landing pages 24/7, never spend past the agreed budget, and log every change with its reason.

How the services work together

Each service does a different job, and each one makes the others work better.

Google Ads puts the practice in front of people searching for a dentist or a treatment right now, and sends each search to the landing page that matches it.

Meta ads reach people nearby on Facebook and Instagram before they start searching, so the practice is a familiar name when they need a dentist.

SEO and the Google Business Profile earn the unpaid places in search results and on the map, which keep bringing people in without a cost per click.

The website, its content and its maintenance are where all of that traffic arrives. They keep the pages accurate, current and working.

Social media keeps the practice and its team in front of the people who already know them, between visits.

What +266% means

In July 2026, its highest month on record, the practice saw a little over three and a half times as many new patients as in December 2022, the lowest month before it. For a practice that began with one chair full and two empty, new patients are what fill an appointment book: each one is a first visit, and many go on to come back for check-ups and treatment.

The figure compares two single months: the lowest on record and the highest after it. It is the widest rise in the record, not a typical month, and it is not a before-and-after from a start date. The chart below shows every month in between, including the months that fell.

What 80 to over 300 reviews means

The practice went from 80 Google reviews to over 300, more than three and a half times as many. For someone comparing dentists in the map results, that is a long record of other people’s experience to read before they choose, and it supports the practice’s place in local search. The figure is from the practice’s Google Business Profile, as published on our previous website. It is separate from the new-patient growth.