Karrinyup Dental Centre: website traffic up 300% in 12 months
Website traffic +300% in 12 months
Karrinyup Dental Centre is a dental practice in Karrinyup, WA. Website traffic grew 300% in 12 months. Google Ads conversions rose 277%, and the Google Ads conversion rate rose 172%. These are marketing results; patient counts stay private.
The problem. Reaching a new generation of patients.
The practice needed to reach younger patients and young families. A new team took over the practice in early 2022. The previous owner had never invested in marketing, and the patient base skewed older.
What an older patient base means
A practice that has never been marketed tends to be known mostly to the people who already come to it. Younger adults and young families in the area, who are looking for a dentist, have little reason to find it. The new owners saw that reaching them was an opportunity the practice had not yet taken.
Why the new owners had no clear plan
The new owners also wanted to promote their restorative and cosmetic services. They did not have a clear strategy for reaching people who were looking for those services, and so they looked for a marketing partner for the change of owners.
Before the work
From the practice’s earlier case study
An older patient base: the previous owner had never invested in marketing.
No clear strategy for reaching people looking for restorative and cosmetic services.
How we addressed it. A fresh start, then found locally.
Give the practice a new look, then put it on the map. It needed more than a campaign: it needed a brand refresh. The new website came first, and local search and Google Ads followed.
BeforeA patient base that skewed older.
→
AfterA new website, aimed at younger patients and families.
Alongside the website: local SEO and Google Ads for Karrinyup and nearby suburbs.
Why a brand refresh, not only a campaign
An ad or a search listing sends people to the website. If the website still looks like the old practice, the new owners’ work is hidden from the very people they want to reach. A new website, with new content and professional photos of the new team and the upgraded practice, sets the stage for a fresh start.
Why local search and Google Ads for a suburb
People tend to choose a dentist close to home, so the aim was to be found by people in Karrinyup and in nearby suburbs such as Gwelup. Local SEO builds the practice’s visibility in unpaid search. Google Ads put the practice in front of people searching right now.
The plan we implemented. Three pieces of work.
We built a new website, worked on local SEO and ran Google Ads.
Step 1A new website and brand refresh
We designed a new website that reflected the practice as it now was, with engaging content and professional photos of the new team and the upgraded practice.
Step 2Local SEO
We worked on the practice’s visibility in local organic search, to build its organic visibility and capture new market share in Karrinyup and nearby suburbs such as Gwelup.
Step 3Google Ads
We ran Google Ads campaigns, targeting the right keywords with ad copy written to match, so that a person in Karrinyup or a nearby suburb who searched for dental services saw the practice.
The results. Website traffic up 300% in 12 months.
Website traffic grew 300% in 12 months. Commercial organic search terms accounted for 80% of that traffic. Google Ads conversions rose 277%, and the Google Ads conversion rate rose 172%.
Growth in website traffic+300%Over 12 months
Growth in Google Ads conversions+277%Tracked Google Ads conversions
Growth in Google Ads conversion rate+172%Relative increase in conversion rate
Results vary. Not a guarantee, and not from one channel alone.
What +300% means
Website traffic was four times its starting level after 12 months. Google Ads conversions increased by 277%, while the Google Ads conversion rate increased by 172%. The conversion-rate figure is a relative increase, not an increase of 172 percentage points.
Marketing results only. These figures describe traffic and tracked conversions, never a clinical outcome. See all case studies
We work on the practice’s visibility in local organic search.
Google Ads
We run the practice’s Google Ads campaigns.
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