Illawarra Dentists: new patients a month up 114% from its lowest month to its highest
Lowest month, October 2023→tohighest month, October 2025
Illawarra Dentists reports new-patient numbers across Shellharbour, Woonona and an untagged count. Combined new patients a month grew 114% from October 2023 to October 2025, the lowest and highest months in the chart below. The counts stay private; this page shows the monthly results as percentages.
Illawarra Dentists is a group of three clinics: Barrack Heights (Shellharbour), Woonona and Dapto. The group needed to be found and understood as one name, while each clinic stayed easy to find for the people who live near it.
What a group of three clinics needs
A single practice has one address and one front door. A group has three, and a patient in one suburb may never have heard of the clinic in the next. For the group to grow, people across the area have to know who it is, see one clear name and find the clinic closest to them.
That is a job for the brand and the website first. If the brand is unclear or the site is hard to use, every ad, search result and video sends people to a weak starting point.
Why finding the nearest clinic matters
People usually choose a dentist close to home, work or school, and many search on their phone. A group has to show up for those searches in each of its three areas, as well as under its own name.
Before the work
Three clinics, one name
Three clinics: Barrack Heights (Shellharbour), Woonona and Dapto, each with its own address.
One name to build: the group needed to be found and understood as one brand.
Easy to find locally: each clinic had to stay easy to find for the people who live near it.
How we addressed it. One brand, one website, found locally.
Give the group one new brand and one new website, then bring people to them from search, social media and video. We built the brand and the website, and ran Google Ads, Meta ads, SEO, Google Business Profile work and video on top of them.
Why start with the brand and the website
Everything else sends people to the brand and the website, so they come first. A clear brand tells people the three clinics belong together. A website built for the group gives each clinic its place and gives every visitor an easy way to book.
Why paid ads, local search and video together
Google Ads reach people searching right now, and Meta ads reach people on Facebook and Instagram before they search. SEO and the Google Business Profile help the clinics appear in the unpaid results and on the map, near the people who live there. Video lets people see the practice and its team before they walk in.
BeforeThree clinics, each with its own address.
→
AfterOne new brand and one new website for the group.
Alongside them: Google Ads, Meta ads, SEO, Google Business Profile work and video.
The plan we implemented. Four pieces of work.
We built a new brand and website, ran Google Ads and Meta ads, worked on SEO and the Google Business Profile, and made video.
Brand and websiteA new brand and website
We built a new brand and a new website for the group of three clinics. Every ad, search result and video sends people there, so it is the base the rest of the plan stands on.
Paid adsGoogle Ads and Meta ads
We ran Google Ads for people searching for a dentist, and Meta ads on Facebook and Instagram for people who are not searching yet.
Local searchSEO and the Google Business Profile
We worked on the website for unpaid search results, and on the Google Business Profile, so the clinics can appear in search and on the map for the people who live near them.
VideoVideo
We made video for the practice, so people can see the team and the clinics before they book.
How the four pieces fit together
The brand and website are the base. Paid ads, local search and video all bring people to it. The results below cover the group’s new patients from every source.
What the team noticed. Busier phones, a fuller diary.
The practice team told us the phones and bookings got busier, the diary filled up, and more patients came in for high-value treatment. These are the team’s own observations. They are not counts.
What the team saw
The people who answer the phones and run the diary see the change first. They told us the phones were busier and more bookings were coming in. They told us the diary was filling up, and that more of the patients were coming in for high-value treatment.
How to read the team’s observations
These are what the team saw day to day. They are not figures, and the practice’s patient counts stay private. The new-patient results below are the measured record, shown as growth only, and they are not attributed to any single piece of work.
The results. Up 114%, lowest month to highest.
Combined new patients a month grew 114% from October 2023 to October 2025. October 2023 is the lowest month shown before the peak; October 2025 is the highest. The result combines the Shellharbour, Woonona and untagged counts.
Growth in new patients a month, lowest month to highest month+114%Oct 2023 → Oct 2025
What +114% means
In October 2025, the practice reported about 2.14 times as many new patients as in October 2023. The growth figure compares two single months, rounded to the nearest whole percent. It is the rise from the lowest month shown to the highest, not an average month or a before-and-after from a service start date.
The chart shows every month from October 2023 to May 2026, including the months that fell and the months after the peak.
New patients each month, % of highest month+114% lowest month to highest month
One month, % of highestLowest, Oct 2023: 47%Highest, Oct 2025: 100%
Results vary. Not a guarantee, and not from one channel alone.
Each bar is a whole-number percentage of the highest month, October 2025 (100%); patient counts stay private. The chart combines Shellharbour, Woonona and an untagged count. The chart and the +114% comparison start in October 2023. Every month from October 2023 to May 2026 is shown.
Practice-reported results. The figures cover the months stated and are not clinical outcomes. See all case studies
The services we run for the practice are listed below.
Google Ads
We run paid ads on Google for the practice.
Meta ads
We run the practice’s ads on Facebook and Instagram.
SEO
We work on the practice’s website for unpaid search results.
Google Business Profile
We optimise the practice’s Google Business Profile.
Website design
We design and develop the practice’s website and write its content.
Your practice, your numbers. Start with a free strategy session.
Book a free strategy session. Or start with the free account audit: you share your Google Ads account number and accept our manager link request, our agents read up to 12 months of account history, and you get the findings in writing within 1 business day. You keep the audit either way.