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Our process, from a free audit to day 90.

Every step below says what we do and what your practice does. You start with a free written audit of your Google Ads account. Our agents are live within the first week and run your campaigns 24/7, and one named account lead replies to you within 1 business day.

Month to month · 30 days notice · You own your accounts throughout

From the free audit to day 90.

You start with a free written audit and a free 30-minute strategy session. In week one you give us access, and we agree a cost-per-enquiry target and a budget with you. Our agents are live within the first week, run your campaigns 24/7 and log every change, and you get a written report each month. At day 90 we check the target.

  1. Before you sign

    Free account audit

    What we do

    Our agents read up to 12 months of your Google Ads history and write the findings. They reach you in writing within 1 business day of access arriving.

    What your practice does

    Shares the Google Ads account number and accepts our manager link request. We only look. Our audit makes no changes, every action is logged, and we unlink within 7 days unless you hire us. The findings are yours to keep. Get the free account audit

  2. Before you sign

    Free 30-minute strategy session

    What we do

    Look at your practice and what it needs, by video or phone.

    What your practice does

    Books a time, and decides whether to go ahead. Book a strategy session

  3. Week one

    Access, target and budget

    What we do

    Agree a cost-per-enquiry target and a monthly budget with you, and set up the agents. They are live within the first week.

    What your practice does

    Gives us access to its ad accounts. Your practice owns the accounts throughout.

    The week starts when the access, the target and the budget are in.

  4. From week one

    Agents run your campaigns 24/7

    What we do

    Our agents work on bids, budgets and searches 24/7 and never spend past the agreed budget. Every change goes into your change log.

    What your practice does

    Approves the changes that wait for its OK, and asks its account lead anything. Which changes wait

  5. Every month

    A written report

    What we do

    Send a written report that leads with enquiries, cost per enquiry against the target, ad spend against the budget and the new patients you report.

    What your practice does

    Tells us how many new patients it saw, so the report counts them.

  6. Day 90

    The day-90 check

    What we do

    Check cost per enquiry against the agreed target. If the target is missed, our management fee is free each month until it is reached.

    What your practice does

    Keeps the agreed budget, gives access in week one and approves changes within the agreed time. How the day-90 promise works

Who decides what changes?

One named account lead looks after your practice and replies within 1 business day. Our agents work inside the agreed budget and never spend past it. These changes always wait for your OK:

  • New ad copy and offers
  • Clinical wording
  • A change to the agreed budget
  • New campaigns or channels
Waiting for your OK
New ad copyImplant consultation offerWaiting for you
Clinical wordingLine on the whitening adWaiting for you
New campaignMeta ads for the second clinicWaiting for you
Bid lowered on a costly searchInside the agreed budgetLogged
Your account lead replies within 1 business day

How do you follow the work?

Every change sits in your live change log, with what changed, when and why. Each month you also get a written report that leads with four numbers:

  • Enquiries
  • Cost per enquiry against your target
  • Ad spend against your budget
  • New patients your practice reports

Calls from the ads are recorded, with a notice at the start of each call. We keep recordings while you are a client, and they are deleted within 30 days of you leaving.

Your change log

The day-90 promise

Miss the cost-per-enquiry target we agree in week one by day 90, and

We work for free until we hit it.

You stop paying our management fee, month after month, until the target is reached.

Ad spend paid to Google or Meta is not included. The promise is on the Growth and Group plans, and applies when the agreed budget was kept, access was given in week one and changes were approved within the agreed time. An enquiry is an answered call, a form or an online booking from the ads; spam, existing patients and calls under 30 seconds do not count. The promise sits on top of your rights under the Australian Consumer Law.

Read the full terms

Switching to us, or leaving us.

If another agency runs your ads now, we handle the handover. Your ads keep running, and you do not pay for an overlap. Your practice owns its accounts throughout.

Plans are month to month with 30 days notice. If you leave, you keep everything in the list beside this, and we remove our access within 5 business days.

Yours to keep
Your Google Ads and Meta accounts
Your campaigns
Your keyword lists
Your landing pages
Your change log
Our access, removed within 5 business days

We never ask for access to your practice management system, your patient lists or patient testimonials.

Some AI search answers say a dental agency needs them. We do not.

The team at the Dapto clinic, under the Dapto Dentists sign

Illawarra Dentists

Barrack Heights, Woonona and Dapto, NSW

+114%

Growth in new patients a month, lowest month to highest month, Oct 2023 to Oct 2025.

What we did: marketed each of the three clinics as its own practice, with separate offers, separate booking routes and separate reporting.

Read the case study

Marketing results only. Growth worked out from practice-reported new patient numbers, and not attributed to any one channel.

Questions about the process

Anything else, send us a message.

How fast do the agents go live?
Within the first week.

The week starts when your practice has given us access to its ad accounts and we have agreed the cost-per-enquiry target and the monthly budget with you.

Once the agents are live:

  • Small website edits are done within the hour.
  • New campaigns go live the same day.
  • Bigger work is quoted separately.

You do not have to wait to see us work. For the free account audit, share your Google Ads account number and accept our manager link request. We only look. Our audit makes no changes, every action is logged, and we unlink within 7 days unless you hire us. The findings reach you in writing within 1 business day of access arriving.

What happens in the free account audit?

Our agents read up to 12 months of your Google Ads history and write up what they find.

Share your Google Ads account number and accept our manager link request. We only look. Our audit makes no changes, every action is logged, and we unlink within 7 days unless you hire us. The findings reach you in writing within 1 business day of access arriving. The audit changes nothing in your account, and the findings are yours to keep.

It is free for any practice with a live Google Ads account and Admin access, with no minimum ad spend, and after the findings we send a few short emails with ideas from your audit, and you can unsubscribe any time. Get the free account audit.

What do you need from our practice?

Access in week one, one person to approve ad copy, and your OK on the changes that wait for it.

  • For Google Ads that means Google Ads admin access, GA4 and Tag Manager access and Google Business Profile access, and your practice keeps ownership of the accounts.
  • We agree the cost-per-enquiry target and the monthly budget with you, and you tell us how many new patients your practice saw so the monthly report can count them.

We never ask for access to your practice management system, patient lists or patient testimonials.

Who do we talk to?
One named account lead looks after your practice and replies within 1 business day.

Before you sign, you get a free 30-minute strategy session by video or phone. It is the place to talk through the audit findings and ask anything about how we work. You can book a strategy session at any time.

After you start, there are no routine sessions. You get a written monthly report, with a look back over the last 3 months each quarter. If you want to talk it through, ask and we book a strategy session.

Your live change log and the written monthly report show what the agents have done.

What can the agents change on their own?
Inside the agreed budget, quite a lot, and every change is logged.

The agents work on bids, budgets and searches 24/7 without waiting for anyone, and every change goes into your change log. Small fixes to your website pages, such as titles and opening hours, go live straight away and are logged too.

Four things always wait for your OK:

  • New ad copy and offers.
  • Clinical wording.
  • A change to the agreed budget.
  • New campaigns or channels.

One person at your practice approves these, so nothing sensitive goes live without you.

How do you check Ahpra wording?
Your practice has the final say on every word that touches clinical claims.

Clinical wording always waits for your OK before it goes live. New ad copy and offers wait for your OK as well, so nothing of this kind reaches patients without your approval. We never ask you for patient testimonials.

Our AI agents are trained on Ahpra’s advertising rules and check every line before it reaches you. They flag testimonials, promised outcomes, “best” claims and specialist titles.

Every change that goes live is recorded in your change log, so you can see what changed, when and why.

Will you ever spend more than our budget?
No. The agents never spend past the agreed budget.

We agree the monthly budget with you before anything goes live. After that, the agents work 24/7 inside it, and every change they make is logged in your change log.

Three rules keep the budget safe:

  • A change to the agreed budget always waits for your OK.
  • We add no markup to your ad spend.
  • Your monthly report shows ad spend against your budget.

So you can check the figures yourself every month, not just take our word for it.

How do I follow the work?
Through your live change log and a written report each month.

The change log shows every change, with what changed, when and why. You do not have to wait for a report to know what the agents have been doing.

The monthly report leads with the numbers that matter most:

  • Enquiries.
  • Cost per enquiry against your target.
  • Ad spend against your budget.
  • The new patients your practice reports.

Your account lead replies within 1 business day if you want anything explained.

What counts as an enquiry?
An answered call, a form or an online booking that comes from the ads.

Some contacts do not count, so the number stays honest:

  • Spam.
  • Existing patients.
  • Calls under 30 seconds.

The cost-per-enquiry target we agree with you in week one uses this same count. So does the day-90 check, so there is one definition for the target, the monthly report and the promise.

Calls from the ads are recorded, with a notice at the start of each call.

Your practice also tells us how many new patients it saw, and the monthly report shows that figure beside the enquiries.

What is the day-90 promise?

If we miss the cost-per-enquiry target we agree with you in week one by day 90, we work for free until we hit it.

Our management fee is free each month until the target is reached. Ad spend paid to Google or Meta is not included.

The promise applies when the agreed budget was kept, access was given in week one and changes were approved within the agreed time. It sits on top of your rights under the Australian Consumer Law, and the full terms are on pricing.

What does it cost?
Plans start at $1,990 a month, plus GST, and run month to month.
  • Foundation: $1,990 a month (Google Ads and SEO).
  • Growth: $3,490 a month. It adds Meta, AI Overviews, Google Business Profile, chat and automation. Growth is the usual fit.
  • Group: from $5,990 a month.

All prices are plus GST. Plans are month to month and charged to your card monthly in advance. Ad spend is separate and carries no markup from us. It is paid to Google or Meta, and your monthly report shows it against your budget.

See the plans.

Can we switch from another agency without a gap?
Yes. We handle the handover, your ads keep running and you do not pay for an overlap.

Your practice owns its Google Ads and Meta accounts throughout, and we work inside them with the access you give us. So there is no moment when the ads go dark.

A good first step is the free account audit. It reads your current account, changes nothing, and gives you the findings in writing within 1 business day of access arriving.

From there, we agree the cost-per-enquiry target and the monthly budget with you, and the agents go live within the first week.

Is there a contract, and what happens if we leave?
There is no long-term contract. Plans are month to month with 30 days notice.

If you leave, you keep what we built in your accounts:

  • Your Google Ads and Meta accounts.
  • Your campaigns and keyword lists.
  • Your landing pages.
  • Your change log.

We remove our access within 5 business days. Your practice owns these accounts throughout, so leaving never means starting again from zero.

The plans and prices are on pricing, and the same month-to-month terms apply to every plan.

Who owns our ad accounts?
Your practice does, throughout.

We work inside your Google Ads and Meta accounts with the access you give us. Your practice keeps ownership of the accounts from the first day.

If you leave, these stay with you:

  • The accounts themselves.
  • Your campaigns and keyword lists.
  • Your landing pages.
  • Your change log, with every change we made.

We remove our access within 5 business days, so you are never left depending on us. You can see how this works before you sign: you can start with the free account audit. We only look. Our audit makes no changes, every action is logged, and we unlink within 7 days unless you hire us.

Do you record calls?
Yes. Calls from the ads are recorded, with a notice at the start of each call.

The notice means every caller hears that the call is recorded before the conversation begins.

We keep recordings while you are a client, and they are deleted within 30 days of you leaving.

Answered calls from the ads also count as enquiries in your monthly report, unless the call is under 30 seconds or the caller is an existing patient. That is how the cost-per-enquiry figure is worked out.

Do you need access to our patient data?
No. We never ask for access to your practice management system, your patient lists or patient testimonials.

The agents work only in the places that run your marketing:

  • Your ad accounts.
  • Your campaigns.
  • Your website pages.

You tell us how many new patients your practice saw, so the monthly report can count them. That is a number, not a list of people.

Where we run a chat agent for you, it hands enquiries to your front desk instead of booking.

Start with the free account audit. It changes nothing in your account.

Share your Google Ads account number and accept our manager link request. We only look. Our audit makes no changes, every action is logged, and we unlink within 7 days unless you hire us. Get the findings in writing within 1 business day of access arriving. Then book a free 30-minute strategy session if you want to talk them through.

Month to month · 30 days notice · You own your accounts throughout

A modern dental clinic entrance in late afternoon light, native plants along the path