Bupa Dental Maryborough: top search rankings and a fully booked diary
Top rankings within 6 months·Fully booked for 3 months
Bupa Dental Maryborough is a dental practice in Maryborough, QLD. It reached top search rankings in Maryborough for most of its dental services within 6 months and was fully booked for 3 months. These are marketing and diary results; patient counts stay private.
Bupa Dental Maryborough was formerly Mary River Dental.
The problem. A good reputation, a website stuck in the past.
The practice had a solid reputation, but its website was stuck in the past. It was not giving the right impression to people browsing for a modern dental experience, and attracting a steady flow of new patients had become a real challenge. The work was done under the practice’s former name, Mary River Dental.
What a website stuck in the past means
For many people the website is the first look at a practice. Someone who is choosing a dentist compares what they find online, and a site that looks out of date can give the wrong impression of the practice behind it, however good its reputation is among the people who already know it.
Why the practice could not get its message across
The practice knew that its neighbours in Maryborough needed it. It was not sure how to get that message across to the people who did not already know it. A good reputation travels by word of mouth; a website and local search are how a practice reaches everyone else who is looking.
Before the work
From the practice’s earlier case study
The website felt a little stuck in the past.
New patients: attracting a steady flow had become a real challenge.
How we addressed it. A modern website, found locally.
Give the practice a modern website, then make it the one people find in Maryborough. A local SEO plan would lead people searching for a dentist in Maryborough to the website, and the plan would reach beyond the town.
BeforeA website stuck in the past.
→
AfterA modern website, and a local SEO plan for Maryborough.
The plan reached nearby towns, within about 10 to 15 km of the practice.
Why the website had to change first
Visitors should feel at ease straight away and understand what the practice is about. A modern look, photos of the practice, easy navigation and clear booking prompts make it simple to book an appointment. Detailed answers to common dental questions help show the practice as the expert, not just another clinic down the road.
Why local search, and why beyond the town
Local SEO aims to put the practice in front of anyone searching for a dentist in Maryborough. The plan also looked past the town, to nearby towns within about 10 to 15 km, so that more people in the region would hear of the practice.
The plan we implemented. Three pieces of work.
We redesigned the website, wrote detailed content, and ran a local SEO plan.
Step 1A new website
We designed a fresh website that showed the practice’s services, with photos, user-friendly navigation and clear calls to action that made booking an appointment simple.
Step 2Detailed content
We wrote detailed content answering common dental questions, so that the website helps establish the practice as the expert and not just another clinic down the road.
Step 3Local SEO
We rolled out a local SEO plan aimed at searches for a dentist in Maryborough, to lead people to the practice’s website. The plan also targeted nearby towns, within about 10 to 15 km, to spread the word about the practice across the region.
The results. Top search rankings and a fully booked diary.
The practice reached top rankings in Maryborough for most services within 6 months. Its diary was fully booked for 3 months. The results were recorded under the practice’s former name, Mary River Dental.
Top rankings in Maryborough for most services6 monthsTime to the reported search result
Fully booked diary3 monthsDuration of the reported booking result
Results vary. Not a guarantee, and not from one channel alone.
What these results mean
Within 6 months, the practice reached top search rankings in Maryborough for most of its dental services. The practice also reported a fully booked diary for 3 months.
Marketing and diary results only. These figures describe search visibility and bookings, never a clinical outcome. See all case studies
We design the practice’s website and write its page content.
SEO
We work on the practice’s visibility in local organic search.
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