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What do our AI agents do for a healthcare practice?

They work inside three channels today: Google Ads, SEO and AI search, and Meta and social. We agree the budget with you, then our team and our agents run budget, bids and campaigns 24/7, and you manage none of it. The agents make small, checked changes around the clock. Anything clinical waits for a person on our team.

Month to month · Plans from $1,990 + GST a month

Agent log · one morningSample
What the agents did
Sample log, not a client account
Agents on
  1. 02:14Search for “dental assistant jobs” blockedGoogle Ads · not a service the practice offers. Budget unchanged.Done
  2. 05:40Opening hours in the code correctedSEO · matched to the page, logged with the reasonDone
  3. 07:05Meta wanted to add music and rewrite the textMeta · held until our team checks itHeld
  4. 09:12Google asked for a higher budgetGoogle Ads · cap left where we agreed it with youHeld
  5. 10:30A line asked if the reader is in painMeta · kept off under the health-advertising rulesRefused
  6. 11:05Headline drafted for the implants pageGoogle Ads · not live until our team approves itWaiting for our team

Each line keeps its reason, in plain English.

How does an agent change a campaign?

Every job follows the same four steps, in every channel. Routine changes inside the agreed budget, and small page fixes, go live straight away and are logged with their reason. Clinical wording and new ad copy are drafted, and a person on our team approves them or refuses them.

  1. The triggerSomething changes

    A new search, a page that drifts out of date, or a setting Google or Meta switches on.

  2. The agentIt acts, or it drafts

    Routine changes inside the agreed budget and small page fixes go live straight away. Clinical wording and new ad copy are drafted, not published.

  3. Our teamA person approves or refuses

    Anything clinical waits for a person on our team. So does new ad copy.

  4. Your logIt lands in your log

    Each change is written up in plain English, with its reason.

How does the agent improve Meta and social ads?

By stopping the lines and settings that should not run, before they run. It holds Meta’s automatic rewrites, music and animation, keeps any line that asks about a condition or states a treatment result off the ad, and keeps spend inside the budget we agree with you. A person on our team checks anything Meta changes and every reply to a comment.

Meta and social · the agent at work

Sample animation, not a client account.

What it watches
Meta’s automatic creative options, such as rewrites, music and animation, the ad text before it publishes, age targeting on cosmetic ads, and comments on live ads.
What it changes
Holds Meta’s rewrites, music and animation, holds any line that asks about a condition or states a treatment result, and keeps spend inside the budget we agreed.
What our team approves
A crop or any other Meta enhancement, after seeing it, every reply to a comment, and anything clinical.

What the practice sees in its log

“Meta wants to rewrite the ad and add music. The agent has held those. Our team lets a crop through after checking it.”

Held
  • Refused

    “This line asks the reader if they are in pain. Meta does not allow that, and neither do the health-advertising rules. It stays off.”

  • Flagged

    “This ad is for a cosmetic procedure. It should not be aimed at anyone under 18.”

  • Waiting for our team

    “Someone commented on the ad. The agent drafted a short reply that does not discuss treatment. It is not posted yet.”

What will the agents never do?

The limits are the same on every plan, and they do not move.

Limits on every account
Publish anything clinicalClinical claims, outcomes and testimonials wait for a person on our team, under Ahpra’s advertising rules.
Open patient recordsThe agents have no access to your practice-management software or to patient records.
Copy pages to chase searchesThe agent refuses near-copy pages. Google treats them as abuse when they are there to chase searches.
Promise a resultThey make checked changes. They do not promise a ranking or a number of patients.

We agree your monthly budget with you. Our agents never spend past it, and every change they make is logged for you to see.

What else can agents run for a practice?

Beyond the campaigns, we build agents for the front desk and the back office. Each has its own page.

The questions practices ask first.

If your question is not here, ask it in your strategy session.

Which channels do the agents work in today?

Three: Google Ads, SEO and AI search, and Meta and social.

  • Google Ads. The agent blocks searches for things the practice does not offer, reprices bids as the auction moves, pauses a keyword whose cost per booking passes target and moves budget between campaigns.
  • SEO and AI search. It keeps your hours, phone and address accurate against the code Google reads, and fixes titles to match searches your site already receives. It never promises a ranking.
  • Meta and social. It holds Meta’s automatic rewrites, music and animation, and keeps any line about a condition or a treatment result off the ad.

In every channel the agents work inside the budget we agree with you. Small page fixes go live with a logged reason, and a person on our team approves anything clinical.

Do I have to manage the agents?

No. We agree your monthly budget with you, and from then on our team and our agents run the budget, bids and campaigns 24/7. You manage none of it.

The agents act when something changes: a new search, a page that drifts out of date, or a setting Google or Meta switches on. Routine changes inside the agreed budget go live straight away and are logged with their reason. New ad copy and anything clinical wait for a person on our team to approve.

You still see all of it. Your log shows each change in plain English, with its reason, and a higher budget is only ever agreed with you.

Can an agent spend more than the budget?

No. The budget is the one we agree with you, and the agents work inside it.

If Google asks for a higher budget, the agent does not raise it. It reports the request, leaves the cap where we agreed it with you, and logs the request as held. A higher budget is agreed with you first and is never set by the agent.

The agent can move budget between campaigns, but only inside the total we agreed. Every change is logged with its reason, so you can check the cap yourself at any time.

Who approves anything clinical?

A person on our team.

Clinical claims, outcomes and testimonials wait for that person. Every ad follows Ahpra’s advertising guidelines: no patient testimonials about clinical care and no guaranteed results. We also run no before-and-after clinical photos. That is our own rule.

The agents test structure, targeting, bids, layout and non-clinical copy. New ad copy is drafted, not published, until our team approves or refuses it. If Google writes an extra line about a treatment result, a person takes it off. On Meta, a person checks every reply to a comment, and a line that asks a reader about a condition stays off the ad.

Can I see what the agents changed?

Yes. Every change the agents make is logged with its reason, and a live change log is included in every plan.

Each entry is written in plain English. For example: the agent blocked a search for dental assistant jobs and left the budget unchanged; it corrected your opening hours in the code Google reads; or it held a Google request for a higher budget and left the cap where we agreed it. Those are sample entries, not a client account.

The log also shows what is waiting. A headline drafted for your implants page is not live until our team approves it, and a line the agent refused stays in the log with the reason.

Do the agents see patient records?

No. The agents have no access to your practice-management software or to patient records.

They work from your ad accounts and your website: the searches that trigger your ads, the auction behind every bid, the account’s change history, and the hours, phone and address on your pages. That is what they need to do the job.

The same limit applies on every plan, and it does not move. Clinical claims, outcomes and testimonials wait for a person on our team. See how agents handle patient data.

Agents on your campaigns 24/7. A person on anything clinical.

Book a strategy session. Or start with the free account audit: you share your Google Ads account number and accept our manager link request, our agents read up to 12 months of account history, and you get the findings in writing within 1 business day. You keep the audit either way.

A person replies within 1 business day.

A staff member at the front desk of a healthcare clinic, seen from behind