Prestige Smiles: new patients a month up 67% from its lowest month to its highest
Lowest month, Jun 2025→tohighest month, Dec 2025
Prestige Smiles is a dental practice in Treeby and Harrisdale, WA. New patients a month grew 67% from Jun 2025, its lowest month before the peak, to Dec 2025, its highest month on record. The practice reports its own monthly totals. The counts stay private, and the growth is not attributed to any single channel.
Prestige Smiles had a second location to fill. Treeby opened alongside Harrisdale, and a practice with two locations has two sets of chairs and two appointment books to keep busy.
What a second location to fill means
A dental practice pays for its rooms, its equipment and its team’s hours whether or not anyone is booked in. A new location adds those costs a second time. The practice needs a steady flow of new patients to fill the diary at the new location as well as the first.
Why a new location is a marketing problem
People who live or work near a new location do not know it is there. Many of them look for a dentist by searching on their phone, and they tend to choose a practice close to home or work. A new location has to be found by those people at the moment they search. Until it is, the appointment book stays quiet, however good the care is.
Before the work
What the practice needed
A second location to fill: Treeby opened alongside Harrisdale.
How we addressed it. Be found by the people nearby.
Make the practice easy to find and easy to book, on search and on social media. We built a new website, then used paid ads and search work to put the practice in front of people looking for a dentist.
BeforeA second location to fill.
→
AfterA new website, paid ads and search work.
Paid ads reach people now. Search work builds the places that keep bringing people in.
Why a new website comes first
Every ad, search listing and map result sends people to the website, so it is the base the rest of the work stands on. A new website is the chance to make it clear who the practice is, where it is and how to book, and to make it work well on a phone.
Why paid ads and search work go together
Paid ads work straight away. Google Ads put the practice in front of people searching for a dentist right now, and Meta ads reach people nearby on Facebook and Instagram before they start searching. SEO and the Google Business Profile earn the unpaid places in search results and on the map, which keep bringing people in without a cost per click.
The plan we implemented. Four pieces of work.
We built a new website, ran Google Ads and Meta ads, worked on SEO and looked after the Google Business Profile.
Step 1A new website
We designed a new website for the practice and wrote its page content. It is where all of the other work sends people, so it has to be clear and work well on a phone.
Step 2Google Ads and Meta ads
We ran Google Ads campaigns for people searching for a dentist, and Meta advertising campaigns for people nearby on Facebook and Instagram.
Step 3SEO
We worked on the practice’s visibility in organic search, so that people searching for a dentist near the practice can find it without clicking an ad.
Step 4Google Business Profile
We optimised the practice’s Google Business Profile, which feeds the map results and the nearby searches where many people choose a dentist close to home.
What the team noticed. A fuller diary and busier phones.
The team noticed the diary filling up and the phones getting busier. These are the team’s own observations, not counts.
What the team’s observations show
A diary that fills up and phones that get busier are things a team sees at the front desk, day to day, before any total is added up. The team saw them first.
Where the numbers come in
The results below show the practice’s own monthly new-patient totals as growth only, so you can see the shape of the change across every reported month. The counts stay private.
The results. Up 67%, lowest month to highest.
New patients a month grew 67% from Jun 2025 to Dec 2025. Jun 2025 was the lowest month on record before the peak, and Dec 2025 was the highest. The counts behind the growth stay private. The chart shows every reported month, including the months that fell.
Growth in new patients a month, lowest month to highest month+67%Jun 2025 → Dec 2025
What +67% means
In Dec 2025, its highest month on record, the practice reported 67% more new patients than in Jun 2025, the lowest month before it. The growth percentage is rounded to a whole number.
The figure compares two single months. It is the widest rise in the available record, not a typical month, and it is not a before-and-after from a service start date.
New patients each month, highest month = 100%+67% lowest month to highest month
One month, % of highestLowest month, Jun 2025, 60%Highest month, Dec 2025, 100%
Results vary. Not a guarantee, and not from one channel alone.
All 16 reported months are shown, from May 2025 to Aug 2026. Each month is a whole-number percentage of the highest month, Dec 2025 = 100%; patient counts stay private. Jan 2026 shares the same peak as Dec 2025. The months after that fell.
Practice-reported results only. These figures describe new-patient growth, never a clinical outcome. See all case studies
We work on the practice’s visibility in organic search.
Google Business Profile
We optimise the practice’s Google Business Profile.
Website design
We design the practice’s website and write its page content.
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