How do I implement AI in a healthcare practice safely?

No. We implement marketing agents, not clinical AI.

Our agents work on your ads, search, your website and the handover of enquiries to your front desk. They do not touch patient care. We do not implement:

• scribes that record or summarise a consultation
• X-ray or image reading
• diagnostic models, or anything that gives treatment advice
• anything that reads or writes your appointment book

If you meant clinical AI, start with Ahpra’s guidance on AI in healthcare and the Australian Commission on Safety and Quality in Health Care’s guidance for clinicians. Both are written for practitioners, who stay responsible for any clinical tool they use.

No. It is a working check of each planned job, not legal advice.

Before a job goes live, we check it against two sets of rules:

• Ahpra’s advertising rules. Nothing false or misleading, no testimonials about clinical care, nothing that creates an unreasonable expectation, and any offer states its terms.
• The Privacy Act. A name and a phone number in an enquiry are personal information, and anything about a person’s teeth or care can be health information.

Your duties as a practitioner stay with you, and your own adviser decides anything uncertain. Our check also does not move responsibility for your advertising away from your practice. That is why a person approves anything that makes a claim.

No. Ahpra does not certify marketing agencies or their tools.

Ahpra’s advertising rules apply to anyone who advertises a regulated health service, including businesses, and the advertiser must check content that others produce for it. So your practice stays responsible for its advertising, even when we write it.

That is why a person approves, before anything goes live:

• new ad copy and offers
• clinical wording
• a change to the agreed budget
• a new campaign or channel

If an agency tells you its AI is “Ahpra approved”, ask who approved it. Ahpra does not.

We ask only for your marketing accounts, and your practice keeps ownership of every one.

The free account audit needs less: share your Google Ads account number and have your Admin accept our manager link request. We only look. Our audit makes no changes, every action is logged, and we unlink within 7 days unless you hire us.

For the website chat and automations, on Growth and Group, we work in the website chat widget, Google Ads, Meta, GA4 and the GoHighLevel CRM. Before we get any access, your practice signs our onboarding form.

Within the first week: the agents included in your plan go live, one job at a time.

The week starts when your practice has given us access and we have agreed the cost-per-enquiry target and the monthly budget with you. From there:

• one job goes live first
• a person on our team watches its log
• the next job is added only after that
• once live, small website edits are done within the hour, and new campaigns go live the same day

Bigger work is quoted separately. Every change goes to your log with its reason, so you can see what went live and when.

Implementation is not sold on its own and has no fee of its own. It is how every monthly plan starts.

Which plan fits depends on the job you want the agents to do:

Plans are month to month, and the day-90 promise is on the Growth and Group plans: we work for free until we hit it. Prices and the full conditions are on pricing.

Anything that makes a claim, changes the plan or spends differently waits for a person.

A person approves:

• new ad copy and offers
• clinical wording
• a change to the agreed budget
• a new campaign or channel

Beyond those four, nothing that makes a clinical claim, mentions an outcome or uses a testimonial goes live without a person approving it. Our agents never spend past the budget we agreed with you.

Every change the agents make is logged with its reason, so you can see what changed and why. Your named account lead replies within 1 business day.

No. Our agents never see your practice management system.

They work on your marketing tools: your ads, search, your website and enquiry handling. When someone enquires, the enquiry goes to your front desk by email and SMS, with the details the person gave, and your team books them in your own system.

That means the agents never:

• book, move or cancel an appointment
• read clinical notes
• run recall or message your patients

There is no new system for your team to learn. We build on the tools your practice already uses.

As little as possible. The agents work on advertising and website data, not patient records.

Some personal information still passes through. A website enquiry with a name and a phone number is personal information under the Privacy Act. If someone describes a symptom, that message can be health information. Either way, it goes to your front desk.

What the agents never see:

• your practice management system or clinical notes
• My Health Record
• healthcare identifiers or Medicare numbers

The full limits are on AI and patient data. That page describes how we work. It is not a legal opinion.

This page answers one question: how to start with AI safely. Our process is the whole engagement.

Both pages hold to the same limits: the agents never book, never give clinical advice and never see your practice system. For the jobs the agents run on your ads, search and website, see what the agents do.