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Dental marketing in Sydney, websites, SEO and Google Ads.

Shoutout Digital is based in Perth, WA, and works with dental practices across Australia, including in Sydney and Illawarra. This page covers what a Sydney practice asks for first: a dental website that turns visits into bookings, dental SEO so local patients find you, and Google Ads for the treatments you want more of. Below are the practices we have worked with in NSW, what we did, and the months each result covers.

Our work in NSW
Each practice, with its result and its months where we publish one
Our dental marketing work for Sydney practices: each practice, its suburb, its headline result and the months it covers
PracticeGrowthMonths
Illawarra DentistsBarrack Heights, Woonona and Dapto+114%Oct 2023 to Oct 2025
Transcendental ChatswoodChatswood · websiteWebsiteSee the site

Growth in new patients a month, from the lowest month to the highest. For Transcendental Chatswood we built the website.

What our AI agents do for a Sydney practice.

Shoutout Digital’s agents never stop watching your campaigns. Our team plans the strategy and decides anything structural, the agents run the rest 24/7, and every change goes to your log with its reason.

AI chat · after hours

AI chat that hands enquiries to your front desk is on our Growth and Group plans. The clip is an illustration, not a practice’s data.

On your campaign, 24/7
BudgetMoved between campaigns, toward whatever books patients.
BidsRepriced as the auction moves, on cost per booked patient.
KeywordsJunk search terms blocked, losing keywords paused.
Ads and landing pagesWritten to match each search, then tested.

We agree your monthly budget with you. Our team plans the strategy, and our agents run it 24/7.

Who does each job
In your Google Ads account · every change logged with its reason
Agents on
What the agents do in a Sydney practice’s Google Ads account, what each job is measured on, and who runs it
JobWhat the agents doMeasured onWho runs it
TargetingSplit campaigns by treatment, such as emergency dentistry or dental implants, and target those searches in your area, at the times people searchBooked patients per keywordAgents
Ads and landing pagesWrite the ad and the landing page to match the searchEnquiriesAgentsA person approves anything clinical
BidsReprice as the auction movesCost per booked patient, not clicksAgents
Search terms and keywordsBlock junk search terms immediately. Pause a keyword the moment its cost per booking passes targetCost per booking against targetAgents
BudgetMove budget between campaigns, toward whatever worksBooked patientsAgents
Campaign structureRun it 24/7, once our team has planned itNot measuredOur team

What your practice sees

Every plan includes a live change log. Once we start, you can see each change the agents make and the reason for it.

Anything clinical waits for your practice’s named approver, who gives the Ahpra sign-off.

Your change log
Example only · not a client result
Agents on
02:14Bid repriced on “dental implants”The auction movedDone
03:02Search term “dentist jobs” blockedJunk search, not a patientDone
07:12Keyword “cheap dentist” pausedCost per booking passed targetDone
09:40Budget moved between campaignsToward the campaign booking patientsDone
11:05New ad copy draftedClinical wording, so a person approves it firstWaiting for sign-off

How fast can a campaign start?

These timings describe how Shoutout Digital works. They are not industry averages.

  1. Day oneLive the same day

    A new campaign goes live the same day it is agreed.

  2. From then onChanges within the hour

    Small changes to a landing page are done within the hour, and each one goes to your log with its reason.

  3. Weeks two to fourCost per enquiry moves

    It usually moves first.

  4. After thatBooked patients follow

    How soon depends on your treatments.

What the practice supplies at the start: Google Ads admin access (the practice keeps ownership), GA4 and Tag Manager access, Google Business Profile access, and one named approver for ad copy, who gives the Ahpra sign-off.

What changed at each practice?

Illawarra Dentists, a group of three clinics, grew new patients a month by 114%, measured from its lowest month (October 2023) to its highest (October 2025). We also built the website for Transcendental Chatswood.

Growth in new patients a month is worked out from the practice’s own monthly counts. The figure compares the highest month on record with the lowest month before it, rounded to the nearest per cent. A count includes every new patient, however they found the practice; it is not attributed to Google Ads, SEO or any other single channel.

Marketing results only. Every figure is counted over the period stated, never a clinical outcome. Another suburb and another mix of treatments will give a different result.

How to choose a dental marketing agency in Sydney.

These four questions work on any agency, ours included. Here is how we answer each one.

  1. Who owns the accounts? Your practice keeps ownership of its Google Ads account and owns its Google Business Profile. We work inside both with the access you give us.
  2. Which months does a result cover? A growth figure means little without its months. Ours always name the lowest and the highest month, and come from each practice’s own counts.
  3. What does the fee cover? A flat monthly fee set by plan, from $1,990 + GST, month to month. Ad spend is a separate bill, paid directly to Google and Meta, with no markup from us.
  4. What if the target is missed? On Growth and Group, if the agreed cost-per-enquiry target is missed at day 90, our management fee stops until we hit it. Ad spend is not included. See pricing for the conditions.

Also ask who checks the ads against Ahpra’s rules. At Shoutout Digital a person on our team reads every ad and page against them before it runs, and your practice approves anything clinical.

Working with us. Our agents on your campaigns, 24/7.

Once we have agreed your monthly budget with you, our team and our agents run the budget, bids, keywords, ads and landing pages around the clock. Working with us, you know we and our agents are on your campaign the whole time.

Every service we run for dental practices is on dental marketing.

Ahpra’s advertising rules are national, so they apply in Sydney too: no patient testimonials about clinical care and no guaranteed results. We also run no before-and-after clinical photos. That is our own rule. Read the Ahpra advertising rules for dental marketing. For veneers, see Ahpra’s guidelines for advertising higher risk non-surgical cosmetic procedures (2 September 2025), which list veneers as an example.

On your campaigns, 24/7
Perth, WAWhere we are based. We work with practices across Australia, including in Sydney.
A reply within 1 business dayMonday to Friday, 9:00 am to 6:00 pm WA time.
Run around the clockBudget, bids, keywords, ads and landing pages, by our team and our agents.
From $1,990 a month + GSTAs of October 2026. See pricing.

We agree your monthly budget with you. Our agents never spend past it, and every change they make is logged for you to see.

Questions about dental marketing in Sydney.

How much does dental marketing in Sydney cost?

From $1,990 a month + GST, as of October 2026. That is the Foundation plan, and plans are month to month.

  • Foundation, $1,990: Google Ads and SEO.
  • Growth, $3,490: adds Meta ads, AI Overviews, Google Business Profile, AI chat and automation.
  • Group, from $5,990.

Ad spend is a separate bill, paid directly to Google and Meta, with no markup from us. A new website is quoted on its own: from $3,000 + GST. On Growth and Group, if the agreed cost-per-enquiry target is missed at day 90, our management fee stops until we hit it. See pricing for the conditions.

How much does a dental website cost, and how long does it take?

A Shoutout Digital website starts from $3,000 + GST, for up to 25 pages. It goes live in 2 to 3 weeks once the page list, your photos, access to your booking system and your approval of the copy are ready.

Each site is a custom design around your brand, not a template. It has a page for every treatment you offer, a real tap-to-call link, a booking button to the system you already use, and photos of your own rooms and team.

We leave off testimonials about treatment and stock photos of patients, because of Ahpra’s rules. We also leave off before-and-after photos of teeth. That is our own rule. See dental website design.

What does dental SEO do for a Sydney practice, and how long does it take?

Dental SEO is the work on three things: your service pages, your Google Business Profile and how well your site works on a phone. That is how local people find your practice when they search.

The first month runs to a set plan. We audit the site and profile in week one, make technical fixes in weeks two and three, and draft your first treatment page in week four. After that we add 4 pages a month, and your practice approves each one.

No one can promise a ranking date, so we do not. If you need new patients sooner, pair SEO with Google Ads. See dental SEO.

How do I choose a dental marketing agency in Sydney?

Ask every agency the same four questions: who owns the accounts, which months a result covers, what the fee covers, and what happens if the target is missed. The four answers for Shoutout Digital are in the section above.

We cannot tell you which agency is best for your practice. We can show you our work: Illawarra Dentists grew new patients a month by 114%, from October 2023 to October 2025, and we built the website for Transcendental Chatswood. Read the Illawarra Dentists case study and judge the months for yourself.

Do you work with Sydney practices if you are based in Perth?

Yes. Shoutout Digital is based in Perth, WA, and works with dental practices across Australia. In NSW that includes Illawarra Dentists and Transcendental Chatswood. We run campaigns and build websites online, so your practice does not need to be near Perth. Once we have agreed your monthly budget with you, our team and our agents run your campaigns 24/7, wherever your practice is in Australia.

Email hello@shoutoutdigital.com.au. A person replies within 1 business day, Monday to Friday, 9:00 am to 6:00 pm WA time. To start, book a free strategy session.

What do Google Ads for dentists in Sydney involve?

Our team plans the strategy and decides anything structural. Our agents then run the day-to-day work in your Google Ads account, around the clock, inside the monthly budget we agree with you.

  • Reprice bids as the auction moves, on cost per booked patient, not clicks.
  • Block junk search terms immediately.
  • Pause a keyword the moment its cost per booking passes target.
  • Move budget between campaigns, toward whatever books patients.
  • Write ads and landing pages to match each search, then test them.

Your practice keeps ownership of the account. Anything clinical waits for your named approver, who gives the Ahpra sign-off. Every change goes to your log with its reason.

Which Sydney practices are on this page, and what was measured?

Two practices: Illawarra Dentists, a group of three clinics at Barrack Heights, Woonona and Dapto, and Transcendental Chatswood.

The +114% for Illawarra Dentists is growth in new patients a month, from its lowest month (October 2023) to its highest (October 2025). It is worked out from the practice’s own monthly counts, which stay private, and rounded to the nearest per cent. It counts every new patient, however they found the practice, so it is not attributed to one channel.

For Transcendental Chatswood we built the website and wrote its content.

What will you not publish?

We publish no patient testimonials about clinical care and no guaranteed results. We also publish no clinical before-and-after photos. That is our own rule. Ahpra’s advertising rules are national, so they apply in Sydney too.

We also keep numbers private. Each practice’s new-patient counts stay private, and we publish no client count and no total across practices. Growth is shown only as a percentage, with the months it covers. Every figure on this page is a marketing result over the period stated, never a clinical outcome.

Your practice, your numbers. Start with a free strategy session.

Book a free strategy session, or email us.

A person replies within 1 business day.