
Illawarra Dentists
Barrack Heights, Woonona and Dapto, NSWServicesGoogle Ads · Meta ads · SEO · Google Business Profile · Website design, content and edits · Social media
Read the case study for Illawarra DentistsOct 2023→toOct 2025
Shoutout Digital is based in Perth, WA, and works with dental practices across Australia, including in Sydney and Illawarra. This page covers what a Sydney practice asks for first: a dental website that turns visits into bookings, dental SEO so local patients find you, and Google Ads for the treatments you want more of. Below are the practices we have worked with in NSW, what we did, and the months each result covers.
| Practice | Growth | Months |
|---|---|---|
| Illawarra DentistsBarrack Heights, Woonona and Dapto | +114% | Oct 2023 →to Oct 2025 |
| Transcendental ChatswoodChatswood · website | Website | See the site |
Growth in new patients a month, from the lowest month to the highest. For Transcendental Chatswood we built the website.
Shoutout Digital’s agents never stop watching your campaigns. Our team plans the strategy and decides anything structural, the agents run the rest 24/7, and every change goes to your log with its reason.
AI chat that hands enquiries to your front desk is on our Growth and Group plans. The clip is an illustration, not a practice’s data.
We agree your monthly budget with you. Our team plans the strategy, and our agents run it 24/7.
| Job | What the agents do | Measured on | Who runs it |
|---|---|---|---|
| Targeting | Split campaigns by treatment, such as emergency dentistry or dental implants, and target those searches in your area, at the times people search | Booked patients per keyword | Agents |
| Ads and landing pages | Write the ad and the landing page to match the search | Enquiries | AgentsA person approves anything clinical |
| Bids | Reprice as the auction moves | Cost per booked patient, not clicks | Agents |
| Search terms and keywords | Block junk search terms immediately. Pause a keyword the moment its cost per booking passes target | Cost per booking against target | Agents |
| Budget | Move budget between campaigns, toward whatever works | Booked patients | Agents |
| Campaign structure | Run it 24/7, once our team has planned it | Not measured | Our team |
Every plan includes a live change log. Once we start, you can see each change the agents make and the reason for it.
Anything clinical waits for your practice’s named approver, who gives the Ahpra sign-off.
These timings describe how Shoutout Digital works. They are not industry averages.
A new campaign goes live the same day it is agreed.
Small changes to a landing page are done within the hour, and each one goes to your log with its reason.
It usually moves first.
How soon depends on your treatments.
What the practice supplies at the start: Google Ads admin access (the practice keeps ownership), GA4 and Tag Manager access, Google Business Profile access, and one named approver for ad copy, who gives the Ahpra sign-off.
Illawarra Dentists, a group of three clinics, grew new patients a month by 114%, measured from its lowest month (October 2023) to its highest (October 2025). We also built the website for Transcendental Chatswood.

ServicesGoogle Ads · Meta ads · SEO · Google Business Profile · Website design, content and edits · Social media
Read the case study for Illawarra DentistsOct 2023→toOct 2025

ServicesWebsite design · Content writing
See the website for Transcendental ChatswoodHome, About us, Contact and Dental implants pages
Growth in new patients a month is worked out from the practice’s own monthly counts. The figure compares the highest month on record with the lowest month before it, rounded to the nearest per cent. A count includes every new patient, however they found the practice; it is not attributed to Google Ads, SEO or any other single channel.
Marketing results only. Every figure is counted over the period stated, never a clinical outcome. Another suburb and another mix of treatments will give a different result.
These four questions work on any agency, ours included. Here is how we answer each one.
Also ask who checks the ads against Ahpra’s rules. At Shoutout Digital a person on our team reads every ad and page against them before it runs, and your practice approves anything clinical.
For a Sydney practice, the website, dental SEO and Google Ads work together: a search or an ad sends the person, and the website gets the booking.
Once we have agreed your monthly budget with you, our team and our agents run the budget, bids, keywords, ads and landing pages around the clock. Working with us, you know we and our agents are on your campaign the whole time.
Every service we run for dental practices is on dental marketing.
Ahpra’s advertising rules are national, so they apply in Sydney too: no patient testimonials about clinical care and no guaranteed results. We also run no before-and-after clinical photos. That is our own rule. Read the Ahpra advertising rules for dental marketing. For veneers, see Ahpra’s guidelines for advertising higher risk non-surgical cosmetic procedures (2 September 2025), which list veneers as an example.
We agree your monthly budget with you. Our agents never spend past it, and every change they make is logged for you to see.
From $1,990 a month + GST, as of October 2026. That is the Foundation plan, and plans are month to month.
Ad spend is a separate bill, paid directly to Google and Meta, with no markup from us. A new website is quoted on its own: from $3,000 + GST. On Growth and Group, if the agreed cost-per-enquiry target is missed at day 90, our management fee stops until we hit it. See pricing for the conditions.
A Shoutout Digital website starts from $3,000 + GST, for up to 25 pages. It goes live in 2 to 3 weeks once the page list, your photos, access to your booking system and your approval of the copy are ready.
Each site is a custom design around your brand, not a template. It has a page for every treatment you offer, a real tap-to-call link, a booking button to the system you already use, and photos of your own rooms and team.
We leave off testimonials about treatment and stock photos of patients, because of Ahpra’s rules. We also leave off before-and-after photos of teeth. That is our own rule. See dental website design.
Dental SEO is the work on three things: your service pages, your Google Business Profile and how well your site works on a phone. That is how local people find your practice when they search.
The first month runs to a set plan. We audit the site and profile in week one, make technical fixes in weeks two and three, and draft your first treatment page in week four. After that we add 4 pages a month, and your practice approves each one.
No one can promise a ranking date, so we do not. If you need new patients sooner, pair SEO with Google Ads. See dental SEO.
Ask every agency the same four questions: who owns the accounts, which months a result covers, what the fee covers, and what happens if the target is missed. The four answers for Shoutout Digital are in the section above.
We cannot tell you which agency is best for your practice. We can show you our work: Illawarra Dentists grew new patients a month by 114%, from October 2023 to October 2025, and we built the website for Transcendental Chatswood. Read the Illawarra Dentists case study and judge the months for yourself.
Yes. Shoutout Digital is based in Perth, WA, and works with dental practices across Australia. In NSW that includes Illawarra Dentists and Transcendental Chatswood. We run campaigns and build websites online, so your practice does not need to be near Perth. Once we have agreed your monthly budget with you, our team and our agents run your campaigns 24/7, wherever your practice is in Australia.
Email hello@shoutoutdigital.com.au. A person replies within 1 business day, Monday to Friday, 9:00 am to 6:00 pm WA time. To start, book a free strategy session.
Our team plans the strategy and decides anything structural. Our agents then run the day-to-day work in your Google Ads account, around the clock, inside the monthly budget we agree with you.
Your practice keeps ownership of the account. Anything clinical waits for your named approver, who gives the Ahpra sign-off. Every change goes to your log with its reason.
Two practices: Illawarra Dentists, a group of three clinics at Barrack Heights, Woonona and Dapto, and Transcendental Chatswood.
The +114% for Illawarra Dentists is growth in new patients a month, from its lowest month (October 2023) to its highest (October 2025). It is worked out from the practice’s own monthly counts, which stay private, and rounded to the nearest per cent. It counts every new patient, however they found the practice, so it is not attributed to one channel.
For Transcendental Chatswood we built the website and wrote its content.
We publish no patient testimonials about clinical care and no guaranteed results. We also publish no clinical before-and-after photos. That is our own rule. Ahpra’s advertising rules are national, so they apply in Sydney too.
We also keep numbers private. Each practice’s new-patient counts stay private, and we publish no client count and no total across practices. Growth is shown only as a percentage, with the months it covers. Every figure on this page is a marketing result over the period stated, never a clinical outcome.
Book a free strategy session, or email us.
A person replies within 1 business day.