Austral Smiles: new patients a month up 150% from its lowest month to its highest
Lowest month, Jun 2025→tohighest month, Dec 2025
Austral Smiles is a dental practice in Austral, NSW. New patients a month grew 150% from Jun 2025, its lowest month before the peak, to Dec 2025, its highest month on record. The practice reports its own monthly totals. The counts stay private, and the growth is not attributed to any single channel.
Austral Smiles was a new practice, and it had no patients yet. Before anyone could book, the practice first had to be found.
What a new practice with no patients means
A practice that has just opened has no patient list to call, no regulars who book their next visit before they leave, and no neighbours who have passed the word on. The room, the equipment and the team’s hours are paid for from the first day the doors are open, whether or not the appointment book has anyone in it. At the start, that book is empty.
What starting from nothing means for marketing
Most people choose a dentist close to home or work, and many look on their phone. A practice that nobody has heard of does not come to mind, so it has to appear where people are already looking: in search results, on the map and in the ads and posts they scroll past. Until it appears there, people nearby who need a dentist are choosing other practices.
Before the work
A new practice, no patients yet
No patients yet: the appointment book was empty when the practice opened.
No patient list to call, and no neighbours who had passed the word on.
Not yet found: nobody nearby had heard of the practice.
How we addressed it. Be easy to find, then easy to book.
Build a website the practice could grow from, then put the practice in front of people nearby. The work covered the website and its content, search, ads, and social media with video.
BeforeA new practice with no patients yet.
→
AfterA new website, easy to find and easy to book.
Alongside the website: SEO and local SEO, Google Ads, and social media posting with video content.
Why a new practice starts with its website
Every ad, search result and social post sends people to the website, so it is the base the rest of the work stands on. For a new practice it also does a second job: it is the first place most people learn who the practice is, where it is and how to book. A new website with clear content gives the practice a place to send everyone.
Why search, ads and social media work together for a new name
Each one reaches people at a different moment. Search work, including local search, helps the practice show up for people who look for a dentist near them. Google Ads places the practice in front of people who are searching right now. Social media posting and video content let people see the practice and its team before their first visit, so the name is familiar when they need to book.
The plan we implemented. Four pieces of work.
We built a new website with its content, worked on SEO and local SEO, ran Google Ads, and ran social media posting with video content.
WebsiteA new website and its content
We built the practice a new website and wrote its content, so that the practice was clear about who it is, where it is and how to book.
SearchSEO and local SEO
SEO is the work that earns a place in unpaid search results. Local SEO is the part that matters most to a practice that serves one area: it helps the practice appear in the map results and in searches for a dentist nearby.
Google AdsGoogle Ads
Google Ads put the practice in front of people at the moment they searched for a dentist, without waiting for the unpaid results to build.
SocialSocial media posting and video content
We posted for the practice on social media and made video content, so that people nearby could get to know the practice and its team.
What the team noticed. A fuller diary and busier phones.
The team at Austral Smiles saw the diary filling up, and the phones and bookings getting busier. These are the team’s own observations, not counts.
What the team saw day to day
A practice team sees its results at the front desk before they show up in a report. The diary, which was empty when the practice opened, filled up. The phones rang more often, and more bookings came in.
The results. Up 150%, lowest month to highest.
New patients a month grew 150% from Jun 2025 to Dec 2025. Jun 2025 was the lowest month on record before the peak, and Dec 2025 was the highest. The counts behind the growth stay private. The chart shows every reported month, including the months that fell.
Growth in new patients a month, lowest month to highest month+150%Jun 2025 → Dec 2025
What +150% means
In Dec 2025, its highest month on record, the practice reported two and a half times as many new patients as in Jun 2025, the lowest month before it.
The figure compares two single months. It is the widest rise in the available record, not a typical month, and it is not a before-and-after from a service start date.
New patients each month, highest month = 100%+150% lowest month to highest month
One month, % of highestLowest month, Jun 2025, 40%Highest month, Dec 2025, 100%
Results vary. Not a guarantee, and not from one channel alone.
The chart shows all 13 reported months, from Jun 2025 to Jun 2026. Every month is shown as a whole-number percentage of the highest month, Dec 2025 = 100%; the patient counts stay private. Sep 2025 shares the same low as Jun 2025. The months after the peak fell.
Practice-reported results only. These figures describe new-patient growth, never a clinical outcome. See all case studies
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