How much does dental marketing cost with Shoutout Digital?

No. Every plan price excludes GST, so GST is added to your monthly fee.

As of October 2026 the plans are:

• Foundation: $1,990 + GST a month, with Google Ads and SEO.
• Growth: $3,490 + GST a month, the usual fit for a practice. It adds Meta ads, AI Overviews visibility, Google Business Profile management, chat and automation.
• Group: from $5,990 + GST a month, for practices with several locations.

The website build add-on, from $3,000, also excludes GST. Ad spend is a separate cost, paid to Google and Meta.

Your plan is charged to a card, monthly in advance.

Your ad spend is a separate cost. You pay Google, and Meta where it applies, directly and at cost, because the ad accounts are yours. We add no markup to it.

Every plan is month to month, so there is no lock-in and no exit fee. We agree the monthly ad budget with you first. Our agents never spend past it, and every change is logged for you to see.

No. Every plan is month to month, with no lock-in contract and no exit fee.

To leave, give us 30 days notice. You keep your Google Ads and Meta accounts, campaigns, keyword lists, landing pages and change log, and we remove our access within 5 business days.

The 90-day promise is on the Growth and Group plans, from the day the first campaign goes live. We agree a cost-per-enquiry target with you in week one. If it is missed by day 90, we work for free until we hit it: our management fee is free each month until the target is reached. Ad spend is not included, and the promise has conditions, which are set out in the answer on the 90-day promise below.

Yes. Plans are month to month, so you can move up or down at your next billing date.

• Moving to Growth adds Meta ads, AI Overviews visibility, Google Business Profile management, unlimited landing pages and tests, chat and automation.
• Moving to Group adds per-location budgets, agents and reporting, custom workflows, a named strategist and priority on new agent builds.

There are no routine calls. Every plan gets a written monthly report, with a look back over the last 3 months each quarter. If you want a call, ask and we book one. Every plan price excludes GST.

Give us 30 days notice and we stop. There is no exit fee.

You keep your Google Ads and Meta accounts, campaigns, keyword lists, landing pages and change log. We hand over documentation of what was running, so the next team does not start blind. We remove our access within 5 business days.

Ad spend is paid to Google and Meta directly, so you owe us nothing on it. Because the ad accounts are yours throughout, nothing needs to be rebuilt if you move to another team.

You do. The ad accounts, the data and the history belong to your practice.

We work inside your Google Ads and Meta accounts with the admin access you give us at the start. You can see what we change in the live change log, which records each change and the reason for it. For Google Business Profile, you hold the profile login and we are a manager on it.

If you leave, you keep the accounts, campaigns, keyword lists, landing pages and change log. We remove our access within 5 business days.

No. We add no markup to your ad spend.

You pay Google, and Meta where it applies, directly and at cost. Our fee is a separate bill, charged to a card monthly in advance. Because the ad accounts are yours, you can see every dollar of spend in the platform itself.

The retainer pays for the agents and for the people accountable for them. Each written monthly report shows ad spend against the agreed budget, next to cost per enquiry against your target.

It depends on your market, your treatments and your goals, so we do not quote one number up front.

We read your account first, then recommend a budget and agree it with you. Our agents never spend past it, and every change is logged. As a guide:

• Google Ads suits ad spend of $1,000 a month or more.
• Meta ads, on Growth and Group, need at least $1,500 a month in ad spend, paid to Meta.

The free account audit shows what the agents would change before you commit to anything.

No. Our team and our agents run it for you, 24/7.

We agree your monthly budget with you first. From then on, we run the budget, bids, keywords, ads and landing pages. Our agents never spend past the agreed budget, and every change is logged for you to see.

Your part is small. Give us access at the start and name one person to approve ad copy. A few changes wait for your yes: new ad copy and offers, clinical wording, a change to the agreed budget, and new campaigns or channels.

We agree a cost-per-enquiry target with you in week one. If it is missed by day 90, we work for free until we hit it.

Our management fee is free each month until the target is reached. Ad spend paid to Google or Meta is not included.

• It is on the Growth and Group plans, not Foundation or the website add-on.
• The 90 days start when the first campaign goes live. The clock pauses while access is missing or approvals are more than 2 business days late.
• It ends if the practice cuts ad spend below the agreed level, or pauses or changes campaigns without us.
• An enquiry is an answered call, a form or an online booking from the ads, not spam, existing patients or calls under 30 seconds.

The promise covers marketing results. It does not cover clinical outcomes, which are not ours to promise. It sits on top of your rights under the Australian Consumer Law.

Group is for practices with several locations that need each location measured on its own budget and reporting. Pricing starts at $5,990 + GST a month.

It includes everything in Growth, and adds:

• per-location budgets, agents and reporting
• custom workflows
• a named strategist
• a written monthly report for each location, with a look back over the last 3 months each quarter
• priority on new agent builds

Group is month to month, like every plan. There are no routine calls. Every plan gets a written monthly report, with a look back over the last 3 months each quarter. If you want a call, ask and we book one. Ad spend is paid directly to Google and Meta, with no markup from us.

A website build is an add-on from $3,000 + GST, for up to 25 pages.

It is priced as a one-off, separate from your monthly plan. A typical build is live in 2–3 weeks from start. If the website itself is the bottleneck, we build a new one rather than bolting a landing page onto it.

After launch it is maintained and tested inside your retainer. Like the plans, the website price excludes GST. If you want to talk it through first, book a strategy session: it is free and takes 30 minutes.

A new campaign goes live the same day it is agreed, and a small website change is done within the hour.

Some changes wait for your yes before they go live: new ad copy and offers, clinical wording, a change to the agreed budget, and new campaigns or channels. We ask for approvals within 2 business days, and we log every change.

Bigger pieces of work are quoted separately, so you know the cost before we start. A new website is the main example: from $3,000 + GST, and live in 2–3 weeks.

Yes. Start with the free account audit. It has no cost and no commitment.

• You share your Google Ads account number and accept our manager link request.
• Our agents read up to 12 months of account history.
• You receive the findings in writing within 1 business day.

You keep the audit whether or not you work with us. After the findings we send a few short emails with ideas from your audit, and you can unsubscribe any time.

If you would rather talk first, the strategy session is free and takes 30 minutes, by video or phone. Our smallest plan, Foundation, is $1,990 + GST a month and month to month.

Start with how our process works and our AI agents.

The process page follows one timeline, from the free audit to day 90. The agents page shows the jobs the agents do on Google Ads, SEO and AI search, and Meta.

Every plan also includes a live change log, so once we start you can see each change the agents make and the reason for it. The monthly report leads with enquiries, cost per enquiry against target, and ad spend against budget. If you want to talk through the report, ask and we book a strategy session.