South Perth Dental Surgery: new patients a month up 338% from its lowest month to its highest
Lowest month, Oct 2023→tohighest month, Jan 2025
South Perth Dental Surgery is a dental practice in South Perth, WA. New patients a month grew 338% from October 2023, its lowest month before the peak, to January 2025, its highest month since records began. These are the practice’s reported results; the monthly counts stay private, and the growth is not attributed to any single channel.
South Perth Dental Surgery had been working with a previous agency, and the results were poor. The practice needed new patients and was not getting them.
What poor results from a previous agency means
A practice pays an agency to bring in new patients. When the results are poor, the appointment book stays quiet, and the money spent on marketing has not come back as bookings. A practice in that position has a real cost every month and little to show for it.
What it costs a practice to wait
A dental practice pays for its rooms, its equipment and its team’s hours whether or not the diary is full. Each month that new patients do not arrive, that cost stays the same and the gap in the diary stays open. People nearby who are looking for a dentist keep choosing the practices they can find. Fixing the marketing was the practice’s way back to a fuller diary.
How we addressed it. A fresh start across search, ads and the website.
Rebuild the website, then put the practice where people nearby look for a dentist. We worked on Google, in the paid ads and in the unpaid results, with the practice’s Google Business Profile in the plan.
Why the website is the base
Every ad, search result and map listing sends people to the website. If it is unclear or hard to use on a phone, the visits are wasted, whatever else is done. A new website gives the rest of the work a good place to send people.
Why Google Ads, SEO and the Google Business Profile belong together
Google Ads reach people who are searching for a dentist right now. SEO earns the unpaid places in the search results, which keep bringing people in without a cost per click. The Google Business Profile is the practice’s listing on Google Search and Maps, and it is what shows up when someone nearby searches for a dentist. Together they cover the paid and the unpaid places where people choose.
The plan we implemented. Three pieces of work.
We built a new website, ran Google Ads, and worked on SEO and the Google Business Profile.
Step 1: a new website
We designed a new website for the practice and wrote its page content. Every ad and search result sends people to the website, so it is the base the rest of the plan stands on.
Step 2: Google Ads
We ran paid search ads on Google, so the practice appeared when people searched for a dentist and had a page ready to receive them.
Step 3: SEO and the Google Business Profile
We worked on the website for unpaid search results, and we managed the practice’s listing on Google Search and Maps, so that the practice showed up in the map results and nearby searches.
The results. Up 338%, lowest month to highest.
New patients a month grew 338% from Oct 2023 to Jan 2025. October 2023 was the lowest month before the peak, and January 2025 was the highest month on record. The practice reports its own new patients, however they found it.
Growth in new patients a month, lowest month to highest month+338%Oct 2023 → Jan 2025
What +338% means
In January 2025, the practice reported about 4.38 times as many new patients as in October 2023. The 338% figure is the increase between those two months, rounded to a whole percentage.
It compares the lowest month before the peak with the highest month on record. It is not a typical month or a before-and-after from a service start date. The chart shows every recorded month, including the months that fell.
New patients each month, % of the highest month+338% lowest month to highest month
One month, % of peakOct 2023, 23%Jan 2025, 100%
Results vary. Not a guarantee, and not from one channel alone.
Each bar is that month’s total as a whole-number percentage of the highest month, January 2025 = 100%. Every month from January 2023 to June 2026 is shown, with no gaps. The rounded chart percentages are separate from the growth calculation.
Marketing results only. The figures cover the months stated and do not describe clinical outcomes. See all case studies
We manage paid search campaigns for the practice on Google.
Meta ads
We manage paid campaigns for the practice on Facebook and Instagram.
SEO
We work on the practice’s website for unpaid search results.
Google Business Profile
We manage the practice’s business information on Google Search and Maps.
Website design
We design the practice’s website and write its website content.
Your practice, your numbers. Start with a free strategy session.
Book a free strategy session. Or start with the free account audit: you share your Google Ads account number and accept our manager link request, our agents read up to 12 months of account history, and you get the findings in writing within 1 business day. You keep the audit either way.
