How much does Google Ads cost for dentists in Australia?

Google Ads charges per click. You set a daily budget and a bid limit, and each search runs an auction. A click on "emergency dentist" in a busy suburb costs more than one on a quiet term.

The management fee pays for running the account. Shoutout Digital charges $1,990 (Foundation), $3,490 (Growth) or from $5,990 (Group) a month, as of October 2026, with no markup on ad spend and no long contract. See pricing.

Cost per booked patient matters most. A cheap click that never books costs more than an expensive click that does. Track enquiries, then bookings, then new patients. See best keywords for dental Google Ads for choosing what to bid on.

For comparison only, in the United States the median cost per lead was US$72.97 from April 2025 to March 2026, across 13,474 search campaigns (WordStream). A lead is a tracked conversion, not a booked patient. One Queensland practice averaged AU$85 per lead from November 2025 to April 2026, across 74 leads (Marketing Together case study). That is one account, not a benchmark. Do not trust any single "average cost" without the date, the suburb and the way it was measured.

Results vary. Not a guarantee, and not from one channel alone.

What is the total cost of Google Ads for a dentist?

Ad spend plus the management fee.

Google charges per click. You set a daily budget and a bid limit, and each search runs an auction. Ad spend is paid to Google.

The management fee pays for running the account. Shoutout Digital charges $1,990 (Foundation), $3,490 (Growth) or from $5,990 (Group) a month, as of October 2026. There is no markup on ad spend and no long contract.

See pricing for what each plan includes. Track enquiries, then bookings, then new patients, to see what the spend produces.

Why does the cost of a click vary?

The price of a click is set by an auction.

It varies by search term, suburb and competition. A click on "emergency dentist" in a busy suburb costs more than one on a quiet term.

Do not trust any single "average cost" without the date, the suburb and the way it was measured.

Your own account shows what your terms cost in your suburb today. Compare terms in the same suburb before you compare costs.

Which cost should I watch?

Cost per booked patient.

A cheap click that never books costs more than an expensive click that does. Track enquiries first, then bookings, then new patients.

Cost per click only tells you what Google charged. It does not tell you whether the click became a patient in the chair.

To see what your account costs per enquiry now, get the free Google Ads account audit. See best keywords for dental Google Ads for choosing what to bid on. Report it for each month so you can see the trend.

Is there a long contract?

No. Shoutout Digital has no long contract and no markup on ad spend.

The management fee is $1,990 (Foundation), $3,490 (Growth) or from $5,990 (Group) a month, as of October 2026. It pays for running the account.

Google bills the ad spend separately, per click. Because there is no markup, the ad spend you pay Google is the ad spend you see.

See pricing for what each plan includes. Compare any quote the same way: ask what the fee covers, whether ad spend is marked up, and how long the contract runs.