How does an aesthetic clinic get enquiries under the cosmetic advertising rules?

Your clinic, its practitioners and a consultation, stated as plain facts.

A lot of marketing still works inside the rules. We run:

• Google Ads and Meta ads that ask for a consultation.
• Search work on your service pages.
• A website that says who you are, where you are and how to book.
• AI chat that hands each enquiry to your front desk.

What changes is the wording. Ads and pages say who the practitioner is, what a first visit involves, where you are and how to book. They promise no look, no result and no length of time. A person on our team approves the wording before it runs.

No, not in any advertising your clinic controls.

Ahpra defines a testimonial as a positive statement about a clinical aspect of care: a symptom, a treatment or an outcome. A practitioner’s skill compared with others counts too. The ban covers influencers and ambassadors, resharing a patient’s post and liking a patient’s review.

A comment only about customer service, such as friendly staff, is not a testimonial. Patients may still post on third-party review sites. You cannot use those reviews in your own advertising, which includes your website and your Facebook page.

So we use no patient stories as proof, in your ads or on your site.

We run none. That is our own rule. Ahpra allows them only under strict conditions, and the TGA is a bigger problem for injectables.

Under Ahpra’s 2025 guidelines, an ad may use them only if:

• Both images are genuine patients of that practitioner.
• The before image, or a composite, comes first and is the most prominent.
• Lighting, angle, clothes and makeup match, with no filters or retouching.
• A prominent warning says the outcome applies only to that patient.

Images of under-18s are never allowed. For a prescription injectable, the TGA treats an image that makes apparent the change came from the medicine as likely unlawful, whatever Ahpra allows.

Not when the treatment uses a prescription medicine.

The TGA prohibits advertising prescription medicines to the public. That covers brand names, substance names, acronyms, nicknames, hashtags and generic descriptions that a reasonable person would read as that medicine. A price list that promotes the medicine is caught by the same ban. Google also restricts prescription-drug terms in ads, on landing pages and in keywords.

An ad may promote a consultation about your treatment options without naming the product. That is the line we write to, and we do not bid on prescription-product terms. A person on our team approves each ad before it runs.

No. A Meta approval is not an Ahpra approval or a TGA approval.

Meta’s health and wellness policy allows ads for cosmetic procedures when they target people aged 18 or over. It rejects statements of inferiority about physical appearance, and lines that imply Meta knows something personal about the viewer. Ahpra and the TGA apply their own rules to the same ad. For injectables, they are stricter than Meta.

So we write each ad to all three sets of rules, and a person on our team approves it. Meta audiences use location and age only, never a patient list.

A person on our team checks clinical wording, and you approve the changes that matter. No agent approves clinical wording.

Agents work the structure, bids, targeting and non-clinical layout 24/7, inside the budget we agree with you. They do not test clinical claims.

Four kinds of change wait for your OK:

• New ad copy and offers.
• Clinical wording.
• Changing the agreed budget.
• New campaigns or channels.

We turn approvals around within 2 business days. The clinic, and anyone who advertises for it, stays responsible for each ad.

No. Cosmetic audiences use location and age, never patient records.

We do not upload a patient or enquiry list to Meta or to Google Customer Match for injection or surgery campaigns. Google treats these procedures as a sensitive health category. It does not allow customer lists, your own data segments or lookalike audiences for them, and it shows no personalised ads to people under 18. Meta cosmetic ads are for people aged 18 or over, so we set the age to 18 and over.

Location and age targeting still reaches people near your clinic, and Google’s predefined audiences remain available.

The core rules are the same for everyone who advertises a regulated health service.

Section 133 of the National Law applies to practitioners, unregistered people and companies alike. The 2025 guidelines for higher-risk non-surgical procedures apply to anyone who advertises those procedures when a registered practitioner performs them. The Medical Board’s cosmetic surgery guidelines are for registered medical practitioners.

Titles need care. We use a title, such as surgeon or specialist, only when the practitioner’s registration allows it. If you are unsure which rules cover your clinic, ask your own lawyer.

From $1,990 a month + GST, month to month.

Google Ads and SEO are in every plan. Growth, at $3,490 a month + GST, adds visibility in AI Overviews, Google Business Profile management and Meta ads. Ad spend is paid to Google or Meta, with no markup from us. Meta ads need at least $1,500 a month in ad spend.

Plans have 30 days’ notice. If the agreed cost-per-enquiry target is missed at day 90, our management fee is free each month until the target is reached. The conditions are on the pricing page.

No. It describes published rules, and the rules change.

Ahpra tells advertisers who are unsure to get their own advice. For a cosmetic clinic, that is the right step before any campaign. We read the sources in the table above on 10 October 2026.

We write inside the published rules, and a person on our team approves clinical wording. We hold no clearance from Ahpra or the TGA, and we do not claim one. The clinic, and anyone who advertises for it, remains responsible for each ad.

A signed onboarding form, then the four things on our checklist.

• Access to your Google Ads, Meta and website accounts.
• Your clinic facts: treatments, practitioners, hours and phone number, exactly as they should appear.
• Your booking link. We add the one you already use.
• Who approves ad copy, including the clinical lines.

We take no access until the form is signed. To see how we work first, start with the free account audit: you share your Google Ads account number and accept our manager link request, and the findings reach you in writing within 1 business day.

Yes. You keep all of it.

Plans are month to month, with 30 days’ notice. When a clinic leaves, it keeps:

• Its Google Ads and Meta accounts, campaigns and keyword lists.
• Its website content and landing pages.
• Its Google Business Profile. You hold the login throughout; we are only added as a manager.
• The change log.

We remove our access within 5 business days. Nothing is held back, and you do not need our permission to keep using any of it.