Dentalcare of Forrestfield: new patients a month up 164% from its lowest month to its highest
Lowest month before the peak, May 2022→tohighest month, Jul 2023
Dentalcare of Forrestfield is a dental practice in Forrestfield, WA. New patients a month grew 164% from May 2022, its lowest month before the peak, to July 2023, its highest month on record. This figure compares two single months, not current growth or a typical month. The chart shows every month from January 2022 to August 2026, including every month since the July 2023 peak and the later lower months. The practice’s counts stay private.
Dentalcare of Forrestfield was not getting enough new patients. The practice, in Forrestfield, WA, wanted more people booking a first visit, and that was the work we took on.
What not enough new patients means
A practice keeps its appointment book full by adding new patients all the time. People move away, change practices or finish the care they came for, so a practice that does not keep adding new ones sees its diary thin out. Not enough new patients means the practice has more room and more team time than it has first-time visitors to fill them.
This is a marketing problem more than a clinical one. People in and around Forrestfield who need a dentist are either not finding the practice, or finding it and not booking. Fixing it means reaching more of them at the moment they are choosing, and then answering them quickly when they get in touch.
Where new patients come from
Most people choose a new dentist after a search on Google, an ad they see on Facebook or Instagram, or a look at a practice’s website and social pages. Each of those is a place where a practice can be missing. Once someone reaches out, how fast and how well the practice answers decides whether they book.
How we addressed it. Be found, be seen and answer every enquiry.
Reach people through search and social media, then call back the people who get in touch. We used Google Ads, SEO, Meta ads and social media to bring people to the practice, and follow-up calls to turn their enquiries into bookings.
Why paid and unpaid search together
Google Ads show the practice to people searching for a dentist today. SEO works on the practice’s website so it can also appear in the unpaid results, which keep bringing people in without a cost for each click. Together they cover both kinds of result on the page.
Why follow-up calls matter
A person who sends an enquiry is often comparing more than one practice. A call back gives the practice the chance to answer their questions and offer a time to come in, while the practice is still fresh in their mind. Ads and search can bring the enquiry, and the call is what gives it the best chance of ending in a booking.
The plan we implemented. Four pieces of work.
We ran Google Ads, worked on SEO, ran Meta ads and social media, and made lead follow-up calls.
Paid searchGoogle Ads
We ran paid search ads for the practice on Google. They show the practice to people in the area who are searching for a dentist, at the moment they are looking.
Unpaid searchSEO
We worked on how the practice’s website appears in organic search, so that people who search can find it without a paid click.
Paid socialMeta ads and social media
We ran paid ads for the practice on Facebook and Instagram, alongside its social media. They reach people nearby before they start searching.
EnquiriesLead follow-up calls
We made follow-up calls to the people who got in touch with the practice, so each enquiry gets an answer and an offer of a booking.
How the four pieces fit together
Google Ads, SEO, Meta ads and social media bring people to the practice by different routes, and the follow-up calls look after the ones who reach out. The results below cover the practice’s new patients from every source.
The results. Up 164%, lowest month to highest.
New patients a month grew 164% between May 2022 and July 2023. May 2022 was the lowest month before the peak; July 2023 was the highest month in the record. The peak was years ago. This is a comparison of two single months, and the later lower months remain in the chart.
Growth from the lowest month before the peak to the highest month+164%May 2022 → Jul 2023
What +164% means
In July 2023, the practice reported about 2.64 times as many new patients as in May 2022. The percentage increase is rounded to a whole number. On the chart, July 2023 is 100% and May 2022 is 38% of that highest month.
The figure compares two single months. It is not a typical month, a current growth rate or a before-and-after from a start date. The chart shows every month from January 2022 to August 2026, including all the months since the July 2023 peak. June 2024 fell below May 2022, and August 2026 was 51% of the peak.
New patients each month, % of the peak+164% May 2022 to Jul 2023
One month, % of peakMay 2022, 38%Jul 2023, 100%
Results vary. Not a guarantee, and not from one channel alone.
Each bar is a whole-number percentage of the highest month, July 2023 = 100%, with patient counts kept private. Every month from January 2022 to August 2026 is shown, including every month since the peak and the later lower months. June 2024 is 36% of the peak, below May 2022 at 38%.
Marketing results only. The figure compares the two months stated. It is not a clinical outcome. See all case studies
We run paid search ads for the practice on Google.
Meta ads
We run paid ads for the practice on Facebook and Instagram.
SEO
We work on how the practice’s website appears in organic search.
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