What can dental practice automation do for your team?

No. Your practice software keeps the appointment book; our automation works on the marketing side.

The automation hands what it finds to your front desk and stops there. It never connects to Dental4Windows, Praktika, Dentally, Core Practice or any other practice-management system.

What it gives your front desk instead is a head start: each new enquiry arrives qualified, with the name, the number and the reason, so nobody starts from zero.

No. Recall needs your appointment book and patient records, and our agents never see either.

Recall and reactivation work from who is due back and when. That information lives in your practice software, so recall stays there, run by your team.

What the automation does instead stays on the marketing side:

• Hands each new enquiry to your front desk, qualified, with the name, the number and the reason
• Reminds your team when an enquiry is still waiting for a reply
• Builds and sends the marketing report, so nobody builds it by hand

If recall is the job you need done, your practice software is the place to look, not this service.

No. Every automation sends to your front desk only.

Nothing goes to a patient or to the person who enquired: no texts, no emails, no booking links and no offers. The automation qualifies the enquiry and sends it to your front desk by email and SMS, with the name, the number and the reason.

Your team then decides:

• Whether to call or email back
• When to reply, within your own hours
• What to say, including any price or offer

This keeps every message to a patient with a person at your practice. It also means the automation cannot invent a fee, a time or a clinical result in a message, because it sends none.

On Growth and Group, a new enquiry is qualified and sent to your front desk by email and SMS inside 3 minutes.

It measures how fast your team has the enquiry in front of them. It does not measure how fast the person is called back. That part is up to your practice.

The workflow runs 24/7, so an enquiry that arrives at night is ready when your team opens. Prices are as of October 2026.

No. Foundation includes neither the automation nor the website chat.

Foundation covers Google Ads and SEO. Growth adds Meta ads, AI search visibility, Google Business Profile management, the website chat and the automation. Group adds custom agents.

If you start on Foundation, the chat and the automation begin when you move to Growth. Plans are month to month, so you can move up a plan at your next billing date. The full comparison is on pricing.

No. They come together on the Growth plan: one plan, not two retainers.

Growth is $3,490 a month + GST, as of October 2026. It includes:

• Everything in Foundation: Google Ads and SEO
• Meta ads, with at least $1,500 a month in ad spend paid to Meta
• AI search visibility and Google Business Profile management
• Website chat that hands enquiries to your front desk
• Automation: enquiries sent to your front desk by email and SMS inside 3 minutes, and automatic reporting

Every plan is month to month, and ad spend is a separate bill paid directly to Google and Meta, with no markup. If you need an agent the standard ones do not cover, custom agents are on Group, from $5,990 a month + GST.

Five tools on the marketing side, and never your practice software.

• Website chat widget: questions and enquiries on your website
• Google Ads: lead forms and the campaigns we run for you
• Meta: lead forms and messages from your Facebook and Instagram ads
• GA4: website analytics, for the marketing report
• GoHighLevel CRM: enquiry records

Each one is connected only after you sign our onboarding form and give us access. None of them touches your appointment book, and nothing in them is sent to patients or to people who enquired.

No. It sends nothing to patients or to people who enquired, so it cannot send them a price or an offer.

Prices and offers carry rules. Ahpra requires health advertising to state the terms of any offer, and the Australian Consumer Law requires a price to be accurate. In July 2026, JustAnswer was ordered to pay $10 million in penalties after its chat widget told Australian consumers the price was AU$2 when they were signed up to a monthly subscription.

So in our work:

• The automation passes the enquiry to your front desk and stops
• Anything that makes a claim, an offer or a price waits for a person to approve it
• Your team decides what to tell the person

The part that needs a person: talking to the patient and running the appointment book.

At the start, you sign the onboarding form, give us access, confirm your practice facts and booking link, and name one person who approves any wording about treatment. Approvals are due within 2 business days.

None of these steps happens inside your appointment book. The automation stops at your front desk, and everything from the first reply onward is your team’s call.

Every step, with its time, in the same live change log that records the work our agents do on your ads.

• Each enquiry handed to your front desk, and when
• Each reminder sent to your team about a waiting enquiry
• Each marketing report built and sent

The live change log is included in every plan, and it is there for you to see at any time. It records what the automation did. It does not hold your patient records, because the automation never sees them.

If something in the log looks wrong, ask your named account lead, who replies within 1 business day.

On Growth, it reaches your front desk by email and SMS inside 3 minutes, then waits for your team overnight.

The workflow runs 24/7, so your front desk does not have to. When your team calls back is up to your practice.

A name and a phone number are personal information, and we treat them that way.

The chat asks for a name, phone number, email and the reason for the enquiry, and optionally whether the person is new or existing. It never asks for Medicare or health fund numbers or a date of birth.

What the automation does with it:

• Passes it to your front desk, with the reason for the enquiry
• Records the hand-over in your change log
• Sends nothing back to the person who enquired

Your practice owns these enquiry records. We keep them while you are a client and delete them within 30 days of you leaving. See AI and patient data.

No. Our agents have no access to any practice-management system, including those.

Many dental AI products work inside practice software so they can book, run recall or reshuffle the chair schedule. We do not sell those jobs, and we never ask for that access:

• No login to your practice-management system
• No access to the appointment book, recall lists or clinical notes
• No access to My Health Record, healthcare identifiers or Medicare numbers

The appointment book, recall and patient records stay with your software and your team. The automation works only with the website chat widget, Google Ads, Meta, GA4 and GoHighLevel CRM.

The chat answers questions on your website; the automation handles every enquiry and the admin around it.

Both come together on Growth, $3,490 a month + GST. See website chat.

The automation runs the standard jobs on this page; a custom agent does a job the standard agents do not cover.

A custom agent is built for one need, such as a report from your ad, website and call data that the standard report does not include. It works inside the same limits:

• It sends to your front desk or your team only
• It never books appointments or messages patients
• It never sees your practice software or patient records

Custom agents are on the Group plan, from $5,990 a month + GST. A build takes 2 to 4 weeks, and a strategist checks its rules and a test run first. If it acts outside its limits, it is paused, undone where possible, and you are told the same business day. See custom AI agents.

Everything that is yours: your accounts, your campaigns, your landing pages and the change log.

Plans are month to month, with 30 days’ notice and no exit fee. When you leave:

• You keep your Google Ads and Meta accounts and campaigns
• You keep your keyword lists and landing pages
• You keep the change log, including every automation step
• We remove our access within 5 business days
• We delete the enquiry records we hold within 30 days

The automation stops with the plan. Your practice software was never connected, so nothing there changes. See how we work for the full leaving terms.