Dental websites built around calls and bookings.

Usually a home page, a page for each treatment you offer, a team page, a contact page and one clear booking path.

Each page has one job. Someone looking for one treatment should land on the page for it, not on the home page, and see how to book from there.

• Home: who you are, where you are, and the booking button.
• Treatment pages: one for each treatment the practice actually offers.
• Team: real photos of your own dentists and staff.
• Contact: the tap-to-call phone link, the address and the booking button.

Your practice confirms the treatment list and who is on the team before we write anything.

Because a visit only counts if the person calls or books.

A page can look good and still lose the patient if the phone number is not a link, or the booking button is hard to find. So before any colours or layouts, we plan two things for every page:

• A real tap-to-call phone link, so a phone visitor reaches your front desk in one tap.
• One booking button that goes to the booking system your practice already uses.

The design is then built around those two. We test both on a phone, as well as on a desktop, before the site goes live.

The one your practice already uses.

We do not ask you to change systems for a new website. You tell us which booking system you use, and our team builds the booking button around it and tests it before the site goes live.

What we need from you:

• The name of the booking system.
• Access, or a booking link, from the person who manages it at your practice.

Access to your booking system is one of the four things the 2-3 week build waits for, so it helps to arrange it at the start.

A website is from $3,000 + GST, up to 25 pages, live in 2-3 weeks.

It is a one-off price, and the website is an add-on to a Shoutout Digital plan.

The price covers the pages your practice needs, up to 25 of them: the home page, a page for each treatment you offer, and the team, contact and booking pages. Our team plans, designs, writes and builds them, and your practice approves the wording before launch.

The 2-3 weeks start once we have the page list, your photos, access to your booking system and your approval of the copy. See pricing for the plans the website is added to.

The site goes live in 2-3 weeks once four things are ready.

• The page list, including every treatment you offer.
• Photos of your own rooms and team.
• Access to your booking system.
• Your approval of the copy, including anything clinical.

The 2-3 weeks count from the day all four are in. We ask for them at the first meeting, so nothing waits on them later.

During the build, you see the pages before anyone else does. Nothing is published until a person at your practice has approved the wording, and the launch ends with us showing your team around the new site.

Our team writes them, and your practice approves them.

People on our team draft every page from what you tell us about the practice: the treatments you offer, your team and how patients book.

Before anything goes live, a person at your practice reads it. Anything clinical, such as how a treatment works or who it suits, needs their approval.

A person on our team also checks every page against Ahpra’s advertising rules. That is why the sites we build carry no testimonials about treatment and no titles like “cosmetic dentist”. We also leave off before-and-after photos of teeth. That is our own rule.

Not about treatment.

Ahpra’s advertising rules do not allow testimonials about clinical care in advertising the practice controls, and the practice website counts as advertising.

What the site can do instead:

• Link to your Google reviews, without filtering out the less positive ones.
• Describe each treatment plainly, with no promise of a result.
• Show your own rooms and team.

If a line might read as a testimonial, we leave it out until your practice has checked it. Read the rules.

No. We do not put before-and-after photos of teeth on the sites we build.

These photos carry extra rules. Since 2 September 2025, Ahpra’s guidelines for higher-risk non-surgical cosmetic procedures name veneers, and they set rules on consent, warnings and photos of people under 18.

Rather than work through those rules photo by photo, we leave them off. That is our own rule. The site uses:

• Photos of your own rooms and team, used with the right consent.
• Plain treatment pages that explain what happens and how to book.

Your practice approves the wording of every treatment page.

No. There is no cosmetic dentistry specialty, so the site does not use that title.

Only a registered specialist can be called a specialist. A general dentist who does cosmetic work is still a general dentist on the site.

So the site does not use “cosmetic dentist” or “aesthetic dentist” as a title. It can still describe the work you do:

• A page for each treatment you offer, in plain words.
• A team page with each dentist’s real title.

A person on our team checks the titles on every page, and your practice approves the wording before the site goes live.

No. The site uses photos of your own rooms and team.

We never use a generated photo of a patient, a dentist or a smile, and we do not use stock photos of patients either. A patient who books should recognise the practice when they walk in.

What we ask for:

• Photos of your rooms, your front desk and your building.
• Photos of your team, used with their consent.

The photos are one of the four things the 2-3 week build waits for, so tell us at the start if you do not have them yet.

It gives search a sound base, but rankings are never guaranteed.

A fast, clear site that works on a phone, with one page for each treatment, is the base that search work builds on. That is how we build.

The ranking work itself is separate:

• Dental SEO covers Google search results.
• AI search visibility covers answers in tools such as ChatGPT and Google’s AI Overviews.

Before launch, the old page addresses are mapped to the new pages, so the pages that already rank are not lost.

Built for speed and phones, and tested against Google’s Core Web Vitals.

Core Web Vitals are Google’s measures of how quickly a page loads, how soon it responds to a tap and how much it moves while it loads.

Our newest sites are built on Next.js, a modern web framework, and we test each build on a phone as well as a desktop before launch.

A good score is part of a good site. On its own, it does not promise a ranking.

We link to your Google reviews; we do not copy them onto the site.

A review that talks about treatment is a testimonial under Ahpra’s rules, so pasting reviews onto the practice website is a risk.

So the site:

• Links to your Google reviews, where people can read them all.
• Does not filter out the less positive ones.
• Does not quote reviews about clinical care on its pages.

Your practice manages its own Google reviews. The link sits where people look for it, such as the contact page, so it is easy to find.

Before launch, each old page address is mapped to its new page with a redirect.

A redirect sends anyone who visits an old address, including Google, to the matching new page instead of an error page.

Before launch, our team:

• Lists the pages on your old site.
• Matches each one to its new page.
• Sets up the redirects, and checks them once the new site is live.

That way the pages that already rank, and the links other sites point at, are not lost when the new site goes live.

Yes. We build for allied health and aesthetic clinics too.

The approach is the same: a page for every service, a real phone link, the clinic’s own booking system and photos of the real clinic.

Our web design portfolio includes physiotherapy, chiropractic and podiatry sites as well as dental ones. You tell us which services the clinic offers, and we plan one page for each.

Read more:

• Allied health marketing
• Aesthetic clinic marketing

The same rules on testimonials and photos apply to every clinic we build for.