West Perth Dental Centre: new patients a month up 153% from its lowest month to its highest
Lowest month before the peak, Jan 2022→to highest month, Dec 2022
West Perth Dental Centre is a dental practice in West Perth, WA. New patients a month grew 153% from Jan 2022, the lowest month before the peak, to Dec 2022, the highest month on record. That peak was in 2022. The figure compares two single months; the chart shows every reported month through Jun 2026, including later lower months. The practice’s counts stay private.
The practice’s previous agency was not generating results, and the practice was spending more. The approach was a template, the same one used for every practice.
What a previous agency that is not generating results means
A practice pays an agency to bring in new patients. If the appointment book does not change, the money has gone out and nothing has come back. Spending more on top of that makes the gap wider: the cost goes up while the results stay flat. A practice in that position is paying for marketing it cannot see working.
What a template, cookie-cutter approach means
A template approach gives each practice the same website, the same ads and the same plan, with the name and the address changed. It is quick for the agency, but a practice in West Perth competes with different practices, for different people, than one on the other side of the country. A plan that does not start from the practice in front of you tends to miss what makes it worth choosing.
How we addressed it. Start again, from this practice.
Replace the template with work built for West Perth Dental Centre. That meant a new website, ads on Google and on Meta, and search work, with the practice’s Google Business Profile at the centre.
Why a new website comes first
The website is where every ad, search result and map listing sends people. A template site cannot say what is particular about the practice. A new website built for the practice can, and it gives the other work a better place to send people.
Why the Google Business Profile matters
When someone nearby searches for a dentist, Google answers with a map and a short list of practices, drawn from each practice’s Google Business Profile. A profile that is complete and current puts the practice in that list, at the moment people are choosing.
Why ads and search work together
Google Ads reach people who are searching right now. Meta ads, on Facebook and Instagram, reach people nearby before they start looking, so the practice is a name they know. SEO earns the unpaid places in search results, which keep bringing people in without a cost per click.
The plan we implemented. Four pieces of work.
We built a new website, ran Google Ads, worked on SEO and the Google Business Profile, and ran Meta ads and social media.
Step 1: a new website
We designed a new website for the practice and wrote its page content, so it was built for this practice and not for a template.
Step 2: Google Ads
We ran paid search ads on Google, so the practice appeared when people searched for a dentist.
Step 3: SEO and the Google Business Profile
We worked on the website for unpaid search results, and we managed the practice’s listing on Google Search and Maps.
Step 4: Meta ads and social media
We ran the practice’s ads on Facebook and Instagram, and its social media, to reach people nearby.
What the team noticed. A fuller diary, more staff and busier phones.
The team at West Perth Dental Centre saw the diary filling up, hired more staff, and found the phones and bookings busier. These are the team’s own observations, not counts.
What the team saw day to day
A practice team sees its results at the front desk before they show up in a report. The diary filled up. The phones rang more often and more bookings came in. A fuller diary needs more people to see everyone in it, and the practice hired more staff.
The results. Up 153%, Jan 2022 to Dec 2022.
New patients a month grew 153% from Jan 2022 to the Dec 2022 peak. January 2022 was the lowest month on record before that peak. December 2022 remains the highest in the record through June 2026. This compares two single months, not a recent growth rate or a typical month.
Growth in new patients a month, lowest month before the peak to highest month+153%Jan 2022 → Dec 2022
What +153% means
In December 2022, its highest month on record, the practice reported about two and a half times as many new patients as in January 2022, the lowest month before it. The growth percentage is rounded to a whole number.
The figure compares two single months. It is not a typical month or a before-and-after from a start date. The peak was in December 2022, years before the latest reported month. The chart shows every month since January 2022, including the later lower months.
Each month as % of the peak+153% Jan 2022 to Dec 2022
One month, % of peakJan 2022, 40%Dec 2022, 100%
Results vary. Not a guarantee, and not from one channel alone.
The chart shows all 54 reported months from January 2022 to June 2026. Each bar is that month as a whole-number percentage of the December 2022 peak, set to 100%; patient counts stay private. Later months were lower, including April 2024 and April 2025 at 26% of the peak. June 2026 is 76% of the peak.
Marketing results only. The growth compares the two named months, never a clinical outcome. See all case studies
These services are listed on the practice’s account.
Google Ads
We run paid search ads for the practice on Google.
Meta ads
We run the practice’s ads on Facebook and Instagram.
SEO
We work on the practice’s website for unpaid search results.
Google Business Profile
We manage the practice’s listing on Google Search and Maps.
Website design
We design the practice’s website and write its page content.
Your practice, your numbers. Start with a free strategy session.
Book a free strategy session. Or start with the free account audit: you share your Google Ads account number and accept our manager link request, our agents read up to 12 months of account history, and you get the findings in writing within 1 business day. You keep the audit either way.
