Can I get custom AI agents built for my practice?

Most practices do not need one; the standard agents cover the common jobs.

Growth is $3,490 a month + GST; Group is from $5,990 a month + GST. If your job is in the first three rows, it is not a custom build. If it is not, bring it to a strategy session and we will tell you which side it falls on. See what the standard agents do.

One repeated task with a clear start, clear inputs and a clear result.

The custom agent running today is an example: it builds one report the standard agents do not, from a practice’s ad, website and call data. One task, three inputs, one output, every step logged.

A brief is not one job when:

• It mixes several unrelated tasks. That is several jobs, each with its own limits.
• It needs the practice-management system or patient records. That is a job we do not build.
• It has to talk to patients. That is also a job we do not build.

The Group plan, from $5,990 a month + GST.

Group is the only plan with custom workflows. It also includes:

• Priority on new agent builds.
• A named strategist.
• Per-location budgets, agents and reporting.
• A written monthly report for each location, and a call when you ask for one. Each quarter, the report looks back over the last 3 months.

Growth, at $3,490 a month + GST, includes the website chat and the front-desk automations, but not custom workflows. Foundation, at $1,990, includes neither. Every plan is month to month, and your ad spend is paid directly to Google and Meta, with no markup from us. See pricing.

No. Custom agents are sold only as part of the Group plan, and there is no separate build fee.

What that means in practice:

• The Group fee, from $5,990 a month + GST, covers custom workflows along with the rest of the plan.
• Group is month to month, with 30 days’ notice.
• No custom work starts until the job is mapped and its limits are agreed.

We do not build custom agents as one-off projects outside a plan. If your job turns out to be one the standard agents already do, Growth at $3,490 a month + GST covers it, and we will tell you so on the strategy session.

A build takes 2 to 4 weeks.

Where a build falls in that range depends on:

• How clearly the job can be described.
• Which tools the agent has to read from.
• How many limits need agreeing.
• The test run our strategist checks before it runs on your accounts.

You are not waiting on the build to start: the standard agents go live in the first week, and the custom agent joins them once it has been checked. The build is part of your Group plan, so it adds no separate fee.

We write them with you, before the agent runs.

The limits answer three questions, and they are written down at step two of the build:

We sign them off together. If the job changes later, the limits are agreed again before the agent does anything new.

Our strategist checks it before it runs on your accounts.

The strategist checks two things: the written rules, and a test run of the agent doing its job. The test run has to show four things:

• Does it do the one job, and nothing else?
• Does it stay inside the agreed limits?
• Does it log each action with its reason?
• Does it hand anything risky to a person?

Only then does it run. From then on, every action is in a log you can read, so you can check the same things yourself.

No. Our agents have no access to practice-management systems.

That rule covers every agent, standard or custom. They also never see:

• My Health Record.
• Healthcare identifiers.
• Medicare numbers.
• Clinical notes.

A custom agent works with the tools the practice already uses for its marketing, such as its ad accounts, its website and its call data. If a job needs patient records, it is not a job we build. The patient-data page sets out how we work; it is not a legal opinion. See how our agents handle patient data.

No. None of our agents do these, custom or standard.

Our agents never:

• Book, reschedule or cancel appointments.
• Answer the phone, or run recall.
• Read or write clinical notes.
• Give clinical advice.

These jobs need the appointment book and patient records, and they carry clinical risk. A custom agent works on tools the practice already uses for its marketing.

If your brief is an agent that takes bookings or talks to patients, a custom agent is not the answer, and we will say so on the call.

No. Our agents never message patients or people who enquired.

Automations send to your front desk only. On Growth and Group, the standard agents qualify an enquiry and pass it to your team inside 3 minutes; a person at your practice replies.

The same rule holds for a custom agent:

• No texts or emails to patients.
• No replies to people who enquired.
• Nothing published under the practice’s name without the approval agreed in its limits.

If a job only works by messaging patients, it is not a job we build.

Every action the agent takes, with its reason.

Each line in the log tells you:

• What the agent did.
• Why it did it.
• When it did it.
• Whether it went ahead, or waited for a person.

For the custom reporting agent running today, that means each step of building the report is written down. For the standard agents, it means every change to your campaigns and pages.

The log is how you check that an agent stayed inside its limits, without having to take our word for it.

We pause it, undo the action where we can, and tell you the same business day.

The limits are written before the agent runs: what it may do alone, what waits, and what it never does. Our strategist checks the rules and a test run before it runs on your accounts. If it still steps outside them:

• The agent is paused.
• The action is undone, where that is possible.
• You are told the same business day, with the log line that shows what happened.

If you see something in the log you did not expect, tell your account lead. A person replies within 1 business day.

You keep it all, including the custom agent’s rules and its log.

Plans are month to month, with 30 days’ notice. When a practice leaves, it keeps:

• The custom agent’s written rules and its full log.
• Its Google Ads and Meta accounts, campaigns and keyword lists.
• Its website content, landing pages and the change log.
• Its Google Business Profile, which it holds the login to throughout.

We remove our access within 5 business days. The rules describe the job in plain words, so another team can see exactly what the agent did.

A short description of the job, and the tools it touches.

• The task, in a sentence.
• Who does it today, and how long it takes them.
• The tools it reads from.
• What the result should look like.
• Anything it must never do.

The call is free and takes 30 minutes, on video or by phone. A person replies within 1 business day to book it.

If the job turns out to be one the standard agents already do, we will tell you, and you can start on Growth instead.